白居易洛诗的文创产品设计及开发研究

发布时间：2018-01-06 21:42

本文关键词：白居易洛诗的文创产品设计及开发研究　出处：《四川师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：白居易洛诗是指诗人晚年归洛以后所创作的闲适诗,本文从中精选出20首最能代表白居易在洛阳期间一种闲舒、清闲、恬淡的生活方式,且都是艺术水平、思想特征很高的作品。从视觉、听觉、嗅觉、味觉、触觉五种审美体验感知能力为视角,将文学与美学进行碰撞,从中挖掘出洛诗文化视觉符号以致服务于后期白居易洛诗文创产品设计的开发,从而符合洛阳文化创意产品开发的理念,也让我国的唐诗文化以一种新的面貌展示在大众面前。本篇论文主要分为四部分进行阐述。第一部分即对影响白居易洛诗风貌的因素进行分析与归纳。其中具有代表性的题材归纳为:洛阳景致、履道台宅院之景、生活之娱。第二部分即对洛诗的本体部分进行重点分析,以视觉、听觉、嗅觉、味觉、触觉为视角对白居易洛诗进行美学赏析,从中挖掘洛诗文化元素以此为点达到面的辐射,进一步提取文化视觉符号以致服务于后期的文创产品设计制作。第三部分即从市场的角度:问卷调查(主要解决有关洛诗文创产品的接纳程度与喜爱程度问题)、市场已有优秀文创产品案例两方面进行分析,从而总结出符合白居易洛诗文创产品的设计原则和理念,以致服务于后期本产品的设计及开发。第四部分即白居易洛诗文创产品设计及应用部分,基于前面第三、四章节的理论分析基础上转化为产品设计的过程。但值得注意的是,对于前期从视觉、听觉、味觉、嗅觉、触觉五种感官对其洛诗的理论分析,由于目前制作条件有限,最后体现在产品上带给用户的审美体验过程只有视觉、听觉、触觉三方面的情感感受。
[Abstract]:Bai Juyi's poetry refers to the leisure poems created by the poet in his later years after returning to Luo. This article selects 20 poems which can best represent the leisure, leisure and tranquil way of life during the Luoyang period, and all of them are artistic level. From the perspective of visual, auditory, olfactory, taste and tactile aesthetic experience perception ability, literature and aesthetics are collided. From the excavation of Luoshi culture visual symbols to serve the later Bai Juyi Luoshi creation product design development, thus in line with the concept of Luoyang cultural creative product development. This paper is mainly divided into four parts to elaborate. The first part is to analyze and summarize the factors that affect Bai Juyi's poetic style and features of Luo. The representative themes are summarized as follows:. Luoyang scenery. The second part focuses on the analysis of the Noumenon of Luoshi, from the perspective of vision, hearing, smell, taste and touch, to aesthetic appreciation of Bai Juyi's Luo poetry. From the excavation of Luoshi cultural elements as a point to reach the surface of radiation. Further extraction of cultural visual symbols to serve the later production of the product design. The third part is from the perspective of the market: questionnaire survey (mainly to solve the problem of acceptance and affection of Luoshi and Wenchuang products). . The market has been excellent Wen Chuang product case analysis in two aspects, so as to sum up the design principles and concepts in line with Bai Juyi Luo Shi Wen Chuang product. So as to serve the design and development of this product in the later period. 4th part, namely Bai Juyi Luo Shi Wen Chuang product design and application part, based on the previous third. Four chapters of theoretical analysis on the basis of the transformation into the process of product design. But it is worth noting that the previous from the vision, hearing, taste, smell, touch sense of five senses of the theoretical analysis of his Luo poetry. Because of the limited production conditions at present, the final aesthetic experience process brought to the users only visual, auditory and tactile emotional feelings.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：I207.22

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