ZY公司竞争战略研究

发布时间：2018-01-03 18:39

本文关键词：ZY公司竞争战略研究　出处：《南京大学》2017年硕士论文　论文类型：学位论文

【摘要】：本世纪以来,我国的建筑业不断发展壮大,已成为国民经济发展中不可缺少的支柱产业。建筑业在快速发展的同时,并能带动和促进其他关联产业的发展,如水泥、钢材以及建筑材料等产业。而且,作为劳动密集型产业,建筑行业为市场提供了充分的就业岗位,吸纳了大量的剩余劳动力。所以,建筑行业发展的好坏对我国的经济发展以及社会稳定都有着十分重要的意义。但也要看到,建筑行业的竞争环境激烈,产业结构不尽合理,技术水平有待提高,相当多的建筑企业竞争战略还处在低档次的价格竞争上。在这样的行业环境中,选择和制定科学的竞争战略,打造企业特有的竞争优势,就成为建筑企业的当务之急。ZY公司想要在如此激烈的行业竞争中脱颖而出,必须先找出优于行业竞争对手的优势所在,然后制定并实施与公司自身现状相匹配的竞争战略,才能在激烈的竞争中胜出。论文分析了影响公司发展的内外部环境,并结合公司的优势和劣势,运用SWOT分析法,得出了适合ZY公司发展的竞争战略,就是采用差异化的竞争战略适合公司当前的情况。并从多个角度阐述了如何保障该竞争战略的实施。本文希望通过对ZY公司竞争战略的研究,能提高公司的市场竞争能力,并增强抵御风险能力,实现公司的可持续发展目标。同时,也希望本文能对行业中同类型的建筑企业在分析和制定企业竞争战略时有一定的借鉴和指导意义。
[Abstract]:Since the beginning of this century, China's construction industry development, has become a pillar industry indispensable in the development of the national economy. The construction industry is in rapid development, and can stimulate and promote the development of other related industries such as cement, steel, building materials and other industries. Moreover, as a labor-intensive industry, the industry of construction full employment for the market to absorb a large number of surplus rural labor. Therefore, it has very important significance for the development of construction industry is our country's economic development and social stability. But we should also see that the construction industry competition is intense, irrational industrial structure, technical level of construction enterprises need to be improved. Quite a lot of competitive strategy is still in the low-end price competition. In this industry environment, select and establish scientific competitive strategy, enterprises build a unique competitive advantage, has become The construction enterprise.ZY company want talent shows itself in such a pressing matter of the moment the fierce competition in the industry, we should first find out better than the industry competitive advantage, and develop and implement the company's current situation and matching strategy, in order to win in the fierce competition. The paper analyzes the influence of the development of the company's internal and external environment, combined with the company the advantages and disadvantages of using SWOT analysis method, suitable for the development of ZY company's competitive strategy, the differentiation strategy for the company's current situation. And expounds how to guarantee the implementation of the competition strategy from different angles. This paper aims to study the competitive strategy of ZY company, can improve the company's market the competition ability, and enhance the ability to resist risks, achieve the goal of sustainable development of the company. At the same time, also hope that this can be of the same type of construction enterprises in the industry in the analysis and It has certain reference and guiding significance when making enterprise competition strategy.

【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F426.92

【相似文献】