广东小型民营建筑企业二次创业研究

发布时间：2018-01-16 17:05

本文关键词：广东小型民营建筑企业二次创业研究　出处：《湖北工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,随着广东建筑行业整体市场化程度的逐步提高,广东小型民营建筑企业得到了快速发展。这部分企业抓住了机遇并完成了企业的一次创业,在积累了一定的技术、资金以及管理经验等资源后,在面对建筑行业完全竞争的状态下,市场竞争愈加激烈,行业专业化水平越来越高,国家建筑规范越来越严格,而同时面对中大型建筑企业以及省内外同行的不断渗入,最终导致其发展举步维艰,甚至威胁其继续生存。本文提出广东小型民营建筑企业“二次创业”为出发点,通过对其发展历程以及现状的剖析,对其二次创业的战略选择、管理创新模式等进行探讨和研究。论文吸收国内外学者的意见和理论,借鉴国内外先进的经验和理念,构建广东小型民营建筑企业在适应当前新的经济态势下完整的市场竞争战略,为其可持续发展提供科学的成果。本论文的研究,主要是以企业生命周期理论、企业成长理论、企业战略管理理论以及企业权变理论等作为研究基础,运用PEST分析以及数据分析等方法作为研究工具,通过深入分析广东小型民营建筑企业发展的历程和现状的基础上,尝试探讨其进行二次创业的原因分析以及其进行二次创业的策略分析,进而提出这类型企业如何把握二次创业的时机、二次创业的经营举措以及二次创业的管理举措等。正文包括的内容有:绪论、研究的理论基础、广东小型民营建筑企业的发展历程及现状分析、广东小型民营建筑企业二次创业的原因分析、广东小型民营建筑企业二次创业的原因分析、广东小型民营建筑企业二次创业的策略分析、广东HY建筑公司二次创业案例研究以及研究结论及不足等七章。在本文,对于广东小型民营建筑企业的二次创业,主要提出如下初步观点:广东的建筑行业竞争愈加激烈,行业的变革势不可挡。广东小型民营建筑企业可考虑通过成功实现二次创业,进而获得可持续健康发展的时机,以此延长企业的发展时间,并借助机会发展壮大。广东小型民营建筑企业在在进行二次创业时,要充分考虑以下三方面内容:其一,企业需要进行二次创业的机会识别分析,即把握行业环境变化的时机和把握企业发展变化的时机;其二,企业在二次创业的经营举措上,要制定与企业发展相适应的企业战略、创新产品技术、创新融资模式以及做好企业品牌建设等工作;其三,企业在二次创业的管理措施上,应进行企业制度改革、提升内部管理水平、加强财务风险管控、完善人力资源结构以及塑造企业文化等。本研究为广东小型民营建筑企业的二次创业提供参考价值和借鉴意义。
[Abstract]:In recent years, with the gradual improvement of the overall degree of marketization of the construction industry in Guangdong, the small private construction enterprises in Guangdong have developed rapidly. This part of the enterprises seized the opportunity and completed a venture. After accumulating certain resources such as technology, capital and management experience, the market competition becomes more and more intense and the professional level of the industry becomes higher and higher in the face of complete competition in the construction industry. The national building code is becoming more and more strict, and at the same time facing the large and medium-sized construction enterprises as well as the constant infiltration of their counterparts inside and outside the province, the development of the building code will eventually become difficult. Even threaten its survival. This paper puts forward Guangdong small private construction enterprises "second venture" as the starting point, through the analysis of its development process and current situation, the strategic choice of its second venture. The paper absorbs the opinions and theories of scholars at home and abroad, and draws on the advanced experience and ideas at home and abroad. In order to provide scientific results for the sustainable development of the small private construction enterprises in Guangdong province, the whole market competition strategy is constructed to adapt to the new economic situation. The research of this paper is mainly based on the theory of enterprise life cycle. The theory of enterprise growth, the theory of enterprise strategic management and the theory of enterprise contingency are used as the research basis, and the methods of PEST analysis and data analysis are used as the research tools. Through in-depth analysis of the development of small private construction enterprises in Guangdong and on the basis of the current situation, this paper tries to explore the reasons for the second start-up and the strategy analysis of the second venture. Then this paper puts forward how to grasp the opportunity of the second venture, the management measures and the management measures of the second venture. The main body includes: introduction, the theoretical basis of the research. The development process and current situation of the small private construction enterprises in Guangdong Province, the reasons for the second start-up of the small private construction enterprises in Guangdong Province, and the reasons for the second start-up of the small private construction enterprises in Guangdong Province are analyzed. Small private construction enterprises in Guangdong secondary entrepreneurial strategy analysis, Guangdong HY construction company secondary entrepreneurship case study and research conclusions and shortcomings of seven chapters. In this paper. For the second start-up of small private construction enterprises in Guangdong, this paper mainly puts forward the following preliminary points: the competition of construction industry in Guangdong is becoming more and more fierce. The transformation of the industry is unstoppable. Small private construction enterprises in Guangdong can consider the opportunity of sustainable and healthy development by successfully realizing the second venture, so as to prolong the development time of the enterprises. And with the help of opportunities to develop and strengthen. Guangdong small private construction enterprises in the second venture, we should fully consider the following three aspects: first, enterprises need to carry out opportunity identification analysis of secondary entrepreneurship. That is, grasp the opportunity of the change of the industry environment and the opportunity of the development and change of the enterprise; Secondly, the enterprise should formulate the enterprise strategy, innovate the product technology, innovate the financing mode and do well the enterprise brand construction. Third, enterprises in the second venture management measures, should carry out enterprise system reform, improve the level of internal management, strengthen financial risk control. To perfect the structure of human resources and to shape the corporate culture, this study provides reference value and significance for the second start-up of small private construction enterprises in Guangdong.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.92

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