以“品牌价值”为中心的房地产建筑质量控制研究

发布时间：2018-02-05 19:54

本文关键词： 价值链房地产建筑质量控制工程管理品牌价值　出处：《长江大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,随着我国经济结构的转型,房地产的经济拉动作用逐渐凸显。但是过度的依赖房地产导致了房地产业的增长过快,房价越来越高,人民买房难的问题越来越严重,国家为了避免产生房地产泡沫,采取了一系列的宏观调控,房地产业的“暴利”时代已经过去,现在房地产企业更多的是靠品牌效应来进行销售,足以说明房地产业“微利”的时代正悄悄来临。通过调查了解2015年、2016年的房地产数据的变化来看,房地产企业的竞争变得越来越激烈,企业要想在激烈的市场竞争中发展,那么必须要做好企业自身的品牌定位,提高其自身的品牌价值,而品牌价值的提高离不开好的房地产建筑质量控制。但是从近几年的报道来看,在激烈的市场竞争中,房地产建筑的质量问题层不出穷,在新闻上经常可以有关房地产建筑质量问题的报道。所以,通过笔者在房地产企业或者项目上的调研与实践,并进行了相应的质量控制的研究,提出以“品牌价值”为中心的房地产建筑质量控制体系,研究其可行性。文章主要分为六个章节,内容分别为:第一章,解释了房地产建筑的有关概念,以及以“品牌价值”为中心的房地产建筑质量控制的研究意义;第二章,主要讲述了国内外的研究现状,学者已经进行的研究;第三章,介绍了以“品牌价值”为中心的房地产建筑质量控制现状的分析,主要包括建筑质量控制的依据、控制的元素、以及相关的行业标准;第四章,主要提出以“品牌价值”为中心的房地产建筑质量控制体系的构建与运行,包括体系的简述、组织结构框架、现实流程等等;第五章,以荆州市联投国际城项目为案例,进行了以“品牌价值”为中心的房地产建筑质量控制研究的案例分析,分析其问题并提出解决的办法;第六章,全文的结尾章节,提出了相应的结论并对未来做出了展望。
[Abstract]:In recent years, with the transformation of China's economic structure, the economic pull role of real estate is gradually prominent, but excessive dependence on real estate has led to the rapid growth of the real estate industry, housing prices are becoming higher and higher. The problem of people's housing is becoming more and more serious. In order to avoid the real estate bubble, the country has adopted a series of macro-control, the real estate industry "huge profits" era has passed. Now the real estate enterprises rely more on the brand effect to sell, enough to show that the real estate industry "small profit" era is quietly coming. Through the investigation to understand 2015. From the change of real estate data in 2016, the competition of real estate enterprises becomes more and more fierce. If enterprises want to develop in the fierce market competition, they must do their own brand positioning well. Improve its own brand value, and brand value can not be improved without good real estate building quality control. But from the recent reports, in the fierce market competition. The quality problems of real estate buildings are not poor, in the news can often be reported on the quality of real estate buildings. Therefore, through the author in real estate enterprises or projects on the investigation and practice. And carried on the corresponding quality control research, proposed "brand value" as the center of the real estate building quality control system, study its feasibility. The article is divided into six chapters, the content is: chapter one. This paper explains the related concepts of real estate architecture and the significance of the research on the quality control of real estate buildings with "brand value" as the center. The second chapter, mainly narrates the domestic and foreign research present situation, the scholar has carried on the research; The third chapter introduces the analysis of the quality control of real estate buildings centered on "brand value", including the basis of building quality control, the elements of control, and the relevant industry standards. Chapter 4th, mainly put forward the construction and operation of the real estate building quality control system with "brand value" as the center, including the system brief description, the organization structure frame, the realistic process and so on; Chapter 5th, taking Jingzhou Liantuan International City Project as a case study, analyzes the case study of real estate building quality control with "brand value" as the center, analyzes its problems and puts forward solutions; Chapter 6th, the end of the full text, put forward the corresponding conclusions and prospects for the future.
【学位授予单位】：长江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU712.3

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