受众心理及其体验需求在私人影院设计中的应用

发布时间：2018-03-05 21:10

本文选题：受众　切入点：受众心理　出处：《西南交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来在经济文化迅速发展的推动下,我国的电影产业迅速升温,电影院已然成为了现代城市居民日常休闲和娱乐的主要场所。但反观目前市场,占主流地位的院线影院,在这个不断追求更加完善的娱乐体验的消费时代下,暴露出了自身的一些弊端,如在观影过程中缺乏私密性,且容易被其他消费者干扰,可选择的影片有限,观影时间不够灵活等问题都为消费者的娱乐生活带来了些许不便。技术变革和消费者需求的变化一直是推动娱乐产业变革的两大动力,随着媒介融合和电影发行方式多样化的发展,电影放映方式不再单单局限于院线影院。加上人们对文化娱乐消费需求不断升级,促成了私人影院作为电影二级市场井喷式的发展,填补了传统院线影院的缺陷,满足了电影爱好者对于观影环境私密性、观影时间灵活性、影片选择多样性的需求。但目前私人影院尚处于初级发展阶段,作为一种新型电影消费模式,其内部空间设计尚未有太多指导性的理论研究和实践案例。受众作为影院消费者和电影传播的接收主体,其体验需求不断推动着影院空间设计作出改变。所以本论文将受众心理作为切入点,研究在新消费时代背景下的影院体验需求,并将其作为核心内容来指导影院空间设计,为私人影院这种新型电影销售空间提供一种设计思路和方法。
[Abstract]:In recent years in promoting rapid economic and cultural development, China's film industry rapid warming, the cinema has become the main place for modern city residents daily leisure and entertainment. But in the current market, the mainstream cinema theater, in the pursuit of more perfect entertainment experience consumption era, exposed the shortcomings, such as lack of privacy in the viewing process, and is easy for other consumers can choose the film interference, limited viewing time is not flexible enough and other issues for consumer entertainment brings some inconvenience. The change of technological change and the consumer demand has been the two major power to promote the entertainment industry with change. Media convergence and film distribution diversification development, the film no longer confined to the cinema theater. Together with the people of cultural entertainment consumption upgrade, Contributed to the development of film as a private theater two grade market blowout, fill the defect of traditional cinema theater, movie lovers to meet the viewing environment privacy, viewing time flexibility, film selection diversity demand. But the private theater is still in the primary stage of development, as a new type of film consumption mode, the the interior space design has not been too much guidance of theoretical research and practical case. The audience as the receiving subject theater consumers and movies, the experience needs to constantly promote the theater space design changed. So the audience psychology as a starting point, research in the new era of consumption under the background of the theater experience demand, and the as the core content to guide the theater space design, provides a design idea and method for the new private cinema movie sales space.

【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU242.2

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