新中式家具卖场情景化设计表现研究

发布时间：2018-03-19 20:04

本文选题：新中式家具　切入点：家具卖场　出处：《中南林业科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：新中式家具作为新时代条件下具有中国传统文化内涵的家具风格类型,它的功能性、实用性与审美都应该符合现代人们的要求。新中式家具卖场作为新中式家具营销的载体,情景化设计也成为新经济时代下适应现代人消费心理的产物。本文以新中式家具卖场为研究对象,分析新中式卖场的情景化设计表现,为新中式家具提供更好的展示空间环境,也为消费者提供情景化的空间氛围。本文主要研究情景化设计理念在新中式家具卖场中的设计表现,首先,应用文献法与归纳法将新中式家具、家具卖场、情景化设计等方面已有研究成果进行梳理。运用卖场空间环境设计原理对新中式家具卖场情景化设计表现进行深层次的探讨,提出空间是卖场情景的基础、色彩是卖场情景的灵魂、光环境是卖场情景氛围的基础、陈设是卖场情景的组成部分理念。在此基础上,分析了新中式家具的文化、商品、陈列属性,分析了新中式卖场情景设计的内涵即基于生活形态情景和基于中国传统文化思想情景,归纳总结出新中式家具卖场空间情景演绎的表现方法与手段,将情景设计元素运用在主题空间情景、叙事空间情景、诗境空间情景中,展示新中式家具卖场的情景环境。其次,考虑到新中式家具卖场作为商业展示空间,情景化的空间环境应更注重消费者、空间环境与商品三者之间的关系。因此,本文在关注情景设计表现的同时也从消费者行为、环境心理、唤醒与应激等角度来分析消费者与卖场情景空间的关联性,并发现:新中式家具卖场情景环境会影响消费者的购物行为,情景还能唤醒消费者大脑深处的情感记忆,使人们与卖场环境达成思想与情感的共鸣,提高卖场经济效益。最后,通过设计案例分析与设计实践验证情景化设计在新中式卖场中的可行性,实现其理论与实践意义。
[Abstract]:As a kind of furniture style with Chinese traditional cultural connotation under the new era, the function, practicability and aesthetics of new Chinese furniture should meet the requirements of modern people. Situational design has also become the product of modern consumer psychology in the new economic era. This paper takes the new Chinese furniture store as the research object, analyzes the situational design performance of the new Chinese furniture store, and provides a better display space environment for the new Chinese furniture. This paper mainly studies the design performance of the situational design idea in the new Chinese furniture store. Firstly, it applies the literature method and inductive method to sell the new Chinese furniture and furniture. This paper makes a deep discussion on the performance of situational design of new Chinese furniture store by using the principle of space environment design, and points out that space is the basis of the scene of the sale. Color is the soul of the selling scene, light environment is the basis of the scene atmosphere, and the display is the integral part of the selling scene. On this basis, the culture, commodity and display attributes of the new Chinese furniture are analyzed. This paper analyzes the connotation of the new Chinese style sales scene design, which is based on the life form scene and the Chinese traditional cultural thought situation, and sums up the expression methods and means of the new Chinese furniture store space scene deduction. The elements of scene design are used in theme space, narrative space and poetic scene to show the scene environment of the new Chinese furniture market. Secondly, considering the new Chinese furniture store as the commercial display space, The situational spatial environment should pay more attention to the relationship among consumers, spatial environment and commodities. From the perspective of arousal and stress, this paper analyzes the relationship between consumers and the scene space, and finds that the new Chinese furniture market environment will affect the consumer's shopping behavior, and the scene can also wake up the deep emotional memory of the consumer's brain. Finally, through design case analysis and design practice to verify the feasibility of situational design in the new Chinese stores, realize its theoretical and practical significance.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247

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