在线旅游平台开发设计中历史街区的亚文化要素挖掘

发布时间：2018-05-03 14:14

本文选题：在线旅游 + 历史街区　；参考：《中国矿业大学》2017年硕士论文

【摘要】：在互联网+旅游的线上经济快速发展的时代,对旅游信息的深入挖掘与传播,是旅游行业需要重视的关键工作,是旅游行业为游客提供的重要服务内容,也是增强游客粘度的重要手段之一。旅游不再是仅停留在感官视觉层次上,而更注重不同文化体验的满足,文化信息的获取与获取方式也日益成为人们重要的需求。本文以徐州户部山历史街区为例,通过对在线旅游平台系统解析,分析系统在信息结构、信息内容、界面以及UI布局等方面,街区亚文化内容、呈现方式与途径上存在的缺失与不足,并以此生成亚文化要素信息开发任务表。接着通过桌面研究与实地调研对户部山亚文化要素进行挖掘与梳理,整理分析出被忽视的亚文化资源,建立亚文化要素框架。在此基础上,采用定量与定性结合的研究方法,对线上平台用户与户部山游客进行街区亚文化信息需求调研,归纳总结persona模型,创建故事板,展示游客街区亚文化信息获取路径,进而归纳总结出户部山历史街区游客的亚文化信息需求模型。提取亚文化要素与在线旅游平台开发设计任务相结合,为历史街区在线旅游平台的设计提供参考依据。通过墨刀(Mocking Bot)产品原型设计及协作工具,依据梳理的产品需求和详细信息架构图,绘制低保真原型,进行交互验证后进行视觉设计,最终生成高保真原型。
[Abstract]:In the era of the rapid development of the online economy of Internet tourism, the deep excavation and dissemination of tourism information is the key work that the tourism industry should pay attention to, and it is the important service content provided by the tourism industry for tourists. It is also one of the important means to enhance the viscidity of tourists. Tourism is no longer just on the sensory and visual level, but pays more attention to the satisfaction of different cultural experiences. The acquisition and acquisition of cultural information is increasingly becoming an important demand of people. This article takes the Xuzhou Hubushan historical district as an example, through the analysis to the online travel platform system, analyzes the system in the information structure, the information content, the interface as well as the UI layout and so on, the block subculture content, The deficiency and deficiency in the ways and means of presentation, and the task table of information development of sub-cultural elements. Then through tabletop research and field research to excavate and comb the sub-cultural elements of Hubushan collate and analyze the neglected sub-cultural resources and establish the framework of sub-cultural elements. On this basis, using quantitative and qualitative research methods, the online platform users and tourists on the Hubu Mountain sub-cultural information needs investigation, summed up the persona model, create a story board, The subcultural information acquisition path of the tourist block is displayed, and the model of the tourists' subcultural information needs of the historic block of Hubu Mountain is summed up. The extraction of subcultural elements combined with the task of developing and designing online tourism platform provides a reference for the design of online tourism platform in historical blocks. Based on the product requirements and detailed information architecture diagram, the low fidelity prototype is drawn through the prototype design and collaboration tool of Mocking Bot. After interactive verification, the visual design is carried out, and finally the high fidelity prototype is generated.
【学位授予单位】：中国矿业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU984.114

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