体验式消费影响下购物中心公共空间设计研究

发布时间：2018-05-19 20:48

本文选题：购物中心 + 体验式消费　；参考：《吉林建筑大学》2017年硕士论文

【摘要】：随着体验经济的到来,我国经济水平的提高,电子商业的飞速发展,消费方式正在发生翻天覆地的变化。由于网购的便利性,使部分的传统目的性消费转移到电商平台上,从而使实体商业受到影响。然而随着生活水平的提高,人们不再满足于温饱型的消费,转而注重精神型的消费。在这种消费方式的转变下,体验式消费应运而生。在我国很多大城市人们开始提倡体验式消费。商业地产开发商开始关注购物环境的设计。设计师通过打造特色的购物环境与丰富的购物体验,为消费者提供难忘的购物经历,得到消费者对购物环境精神层面的认同,从而延长购物时间,提高冲动性购物的机率。本文以体验经济作为研究的背景,从体验式消费的角度出发,以购物中心公共空间为研究对象,分析体验式消费下消费者的特点与需求,对体验式消费影响下的购物中心公共空间进行解析,提出了在体验式消费下的购物中心公共空间的设计原则与设计方法,以期对今后购物中心公共空间的设计起到指导与借鉴作用。本论文共分为四章:第一章介绍了论文的研究背景,研究目的与研究意义,明确了论文的研究范围及相关概念,总结了国内外的研究现状,并梳理了论文的框架结构。第二章介绍了购物中心的发展概况,购物中心公共空间的构成与布局方式以及消费者与购物中心公共空间的相互需求与影响,分析了体验经济、体验式消费及体验式消费与传统消费的异同,指出了消费模式转变下购物中心公共空间的现存问题。第三章对体验式消费下消费者的特征与需求进行调研与分析,并对国内外优秀的购物中心进行研究,对体验式消费影响下购物中心公共空间的职能、特性以及构成要素方面进行分析。第四章首先提出了体验式消费下购物中心公共空间的设计原则,讨论了购物中心公共空间构成要素的设计方法以及空间主题的营造方法,同时根据不同年龄消费人群的特征提出针对性的设计方法,最后对未来购物中心公共空间的发展趋势进行展望。
[Abstract]:With the coming of experience economy, the improvement of economic level and the rapid development of electronic commerce, the consumption mode is changing dramatically. Because of the convenience of online shopping, part of the traditional purposeful consumption is transferred to the e-commerce platform, so that the real business is affected. However, with the improvement of living standards, people are no longer satisfied with the consumption of food and clothing, but pay attention to the consumption of spirit. In this way of consumption changes, experiential consumption came into being. In many big cities of our country, people begin to advocate experiential consumption. Commercial real estate developers began to pay attention to the design of shopping environment. Through creating characteristic shopping environment and rich shopping experience, designers can provide unforgettable shopping experience for consumers, get the recognition of consumers' spiritual level of shopping environment, so as to prolong shopping time and increase the probability of impulsive shopping. This paper takes experience economy as the background of research, from the perspective of experiential consumption, taking the public space of shopping center as the research object, analyzes the characteristics and needs of consumers under experiential consumption. This paper analyzes the public space of shopping center under the influence of experiential consumption, and puts forward the design principles and methods of the public space of shopping center under the influence of experiential consumption. With a view to the future shopping center public space design to play a guiding and reference role. This paper is divided into four chapters: the first chapter introduces the research background, research purpose and research significance, clear the research scope and related concepts, summarizes the current research situation at home and abroad, and combs the frame structure of the paper. The second chapter introduces the development of shopping center, the structure and layout of shopping center public space, the mutual demand and influence of consumers and shopping center public space, and analyzes the experience economy. The similarities and differences between experiential consumption and traditional consumption point out the existing problems in the public space of shopping center under the change of consumption mode. The third chapter investigates and analyzes the characteristics and needs of consumers under experiential consumption, and studies the functions of the public space of shopping centers under the influence of experiential consumption, and studies the excellent shopping centers at home and abroad. The characteristics and components are analyzed. The fourth chapter first puts forward the design principle of the shopping center public space under the experience consumption, discusses the design method of the elements of the shopping center public space and the method of creating the space theme. At the same time, according to the characteristics of consumers of different ages, the paper puts forward the targeted design method, and finally prospects the development trend of the public space of shopping centers in the future.
【学位授予单位】：吉林建筑大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247

【相似文献】