青州城市形象设计推广

发布时间：2018-06-09 20:24

本文选题：青州 + 城市　；参考：《山东工艺美术学院》2017年硕士论文

【摘要】：城市是人类发展进步的产物,城市的产生标志着人类发展的成熟和文明的不断进步,发展至今更是作为一个文化符号存在,一座城市的文化符号显示一个城市的影响力,也代表一个城市的文化品位,更是一个地区旅游业发展强有力的宣传手段。而在城市发展的过程中,出现了很多由于片面追求GDP而产生的弊端,如在宣传上出现盲目跟风,千篇一律的城市模样让人们失去了对文化的认同感。本文主要是根据青州市独有的文化并结合当地发展的需要,以“古韵青州”为主题,对青州市城市形象进行推广设计,将青州的旅游文化资源进行整合,塑造专属于青州的城市符号。从古文化入手着重对古城、古村、花卉艺术和宗教艺术进行设计,其中包括城市形象标志设计、手绘海报、宣传册、邮票及衍生品设计,形式上用插画形式表现,区别与其它地区的旅游宣传形式,力求通过设计建立一套较为完善的青州城市形象系统。通过对青州城市形象设计,打造专属于青州的城市形象,在尊重和发展当地原有文化的基础上进行创新宣传推广设计,使传统与现代相结合,更加符合现代人的审美习惯,形成新的青州专属特色文化艺术符号,打造“古韵青州”特色城市品牌形象,扩大推广范围,以达到吸引更多游客的目的,对当前青州市的旅游业发展提供帮助。
[Abstract]:City is the product of human development and progress, the emergence of the city marks the maturity of human development and the continuous progress of civilization, development is even more as a cultural symbol to exist, a city's cultural symbol shows the influence of a city. It also represents the cultural taste of a city, and is a powerful propaganda means for the development of tourism in a region. In the process of urban development, there are many disadvantages caused by the one-sided pursuit of GDP, such as blindly follow the trend in propaganda, the uniform appearance of the city makes people lose the identity of culture. According to the unique culture of Qingzhou city and the needs of local development, this paper, with the theme of "ancient rhyme Qingzhou", popularizes and designs the image of Qingzhou city, and integrates the tourism cultural resources of Qingzhou. Mold the city symbol that belongs to Qingzhou. Starting with the ancient culture, the paper focuses on the design of ancient city, ancient village, flower art and religious art, including the design of city image logo, hand-painted posters, brochures, stamps and derivatives, which are expressed in the form of illustrations. Distinguish tourism propaganda form from other areas, and try to establish a set of perfect Qingzhou city image system through design. Through the design of the city image of Qingzhou and the creation of the special image of the city belonging to Qingzhou, on the basis of respecting and developing the original culture of the city, the innovative propaganda and promotion design is carried out, so that the tradition and the modern times can be combined together, and the aesthetic habits of the modern people will be better met. Forming a new unique cultural and artistic symbol of Qingzhou, creating the brand image of "ancient rhyme and Qingzhou", expanding the scope of promotion to attract more tourists, and providing help for the development of tourism in Qingzhou at present.
【学位授予单位】：山东工艺美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.27;TU984

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