楼盘示范区体验式景观研究

发布时间：2018-06-26 11:14

本文选题：楼盘示范区 + 体验　；参考：《仲恺农业工程学院》2017年硕士论文

【摘要】：近年来,随着房地产行业竞争的日益加剧和人们对楼房产品要求的提高,楼盘销售过程中更加强调人们的精神体验需求。如何将“体验”融入楼盘示范区景观营造之中,为潜在的楼房购买者带来满意的景观体验感受,是一个值得探讨的课题。本文以楼盘示范区的体验式景观作为主要研究对象,以体验为切入点,在研究国内外景观体验相关成果和理论基础的前提下,以环境知觉理论、环境行为理论、环境唤醒理论、马斯洛需求层次理论为基础,研究人的景观体验与示范区景观营造两者之间的关系。并选取广佛地区4个具有代表性的楼盘示范区进行景观调查分析,研究人的感官、行为以及精神体验需求和偏好对楼盘示范区体验式景观营造的重要影响。由此,提出楼盘示范区体验式景观构建的五个原则:整体性、主题性、情景性、参与性、高效性,指出良好的楼盘示范区体验式景观效果需要将景观场景与要素统一协调于体验序列之中才能实现。通过对示范区景观体验序列、体验式景观场景、体验式景观要素三方面的分析,提出以功能组织为前提,空间组织为手段,流线组织为关键的楼盘示范区景观体验序列构建手法及景观场景、景观要素构建要点。最后提炼出示范区体验式景观的构建策略——突出体验主题、融合文化元素、人性化功能空间、梳理体验序列、创造场所互动、营造情景氛围。
[Abstract]:In recent years, with the increasing competition in the real estate industry and the improvement of people's demand for building products, the demand of people's spiritual experience is more emphasized in the process of real estate sales. How to integrate "experience" into the landscape construction of real estate demonstration area and bring satisfied landscape experience to potential building buyers is a topic worth discussing. This paper takes the experiential landscape of the real estate demonstration area as the main research object, regards the experience as the breakthrough point, under the premise of studying the domestic and foreign landscape experience related achievement and the theoretical foundation, takes the environmental perception theory, the environmental behavior theory, the environment arousal theory. Based on Maslow's theory of hierarchy of needs, the relationship between human landscape experience and landscape construction in demonstration area is studied. And four representative real estate demonstration areas in Guangfo area were selected for landscape investigation and analysis to study the important influence of human senses, behavior and spiritual experience needs and preferences on the experiential landscape construction of the real estate demonstration area. Thus, five principles of experiential landscape construction in real estate demonstration area are put forward: integrity, thematic, situational, participatory and efficient. It is pointed out that a good experiential landscape effect in a real estate demonstration area needs to coordinate the landscape scene and the elements in the experience sequence. Based on the analysis of landscape experience sequence, experiential landscape scene and experiential landscape elements in demonstration area, this paper puts forward that the premise is functional organization and the spatial organization is the means. Streamline organization is the key method of constructing landscape experience sequence and landscape scene, and the key points of landscape element construction. Finally, the construction strategy of experiential landscape in demonstration area is abstracted, which highlights the theme of experience, integrates cultural elements, humanizes the functional space, combs the experience sequence, creates the place interaction, and creates the scene atmosphere.
【学位授予单位】：仲恺农业工程学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU984

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