北京市A房地产项目后评价

发布时间：2018-07-25 08:56

【摘要】：近年来,由于中国市场经济的不断成熟和城镇化的迅速发展,房地产投资占GDP的比重从2003年的7.39%上升到2015年的14.18%。急剧增加的资本投入使得房地产开发热度高烧不止。但是,现有的房地产项目建设,大多缺少统一、规范的评估监测体系,同时也缺乏科学的项目管理制度以及严格规范的审查改进程序,从而导致许多项目建设完成之后达不到预期目标、项目评估监测结果实质作用甚微。此外,我国的房地产项目后评价不论是实践中还是理论研究上都还不够完善,存在理论分析与实际需要脱节的现象。为此,本文拟在已有的项目后评价相关理论和方法基础上,设计出符合实际的项目后评价体系,从而丰富项目评价理论、增加实践可行度。本文对现有的项目后评价理论及方法做了回顾,总结出国内现有项目后评价工作存在的问题。论文构造了针对于A房地产项目的评价指标体系,将目标评价、过程评价有效结合,采用层次分析法和专家打分法计算出各级指标的权重;分析了该项目的工作情况、管理过程和管理特点,及该项目中各项指标的实际情况,有助于后文专家给出每个指标的评语;通过模糊综合评价法计算得到A房地产项目后评价的评价结果,并据此分析出A房地产项目管理过程中存在的问题以及今后改进的方向。经过层次分析法、德尔菲法以及模糊综合评模型的三者结合计算,得到北京市A房地产项目“良好”的评价结果,并指出该项目管理仍具有提升的空间。论文结束时对A公司及今后的房地产项目建设提出了具有参考价值的建议,如改进项目设计管理模式,明确相关专业工程施工图设计标准,多方调研后再选择施工单位,从而减少工程项目成本等等。
[Abstract]:In recent years, due to the continuous maturity of China's market economy and the rapid development of urbanization, the proportion of real estate investment in GDP has risen from 7.39% in 2003 to the increase of 14.18%. in 2015, which makes the heat of real estate develop high fever. However, the existing construction of real estate projects is mostly lack of unified and standardized evaluation monitoring body. At the same time, there is also a lack of scientific project management system and strict standard review and improvement procedures, which leads to the lack of expected goals after the completion of many projects. In addition, the post evaluation of real estate projects in China is not perfect, both in practice and in theoretical research. On the basis of the related theories and methods of the existing project post evaluation, this paper designs a project post evaluation system which is in conformity with the actual project, thus enriches the theory of project evaluation and increases the practical feasibility. This paper reviews the existing theory and methods of the evaluation of the post evaluation price of the project, and summarizes the present situation in China. The paper constructs the evaluation index system for the A real estate project, which combines the target evaluation and the process evaluation effectively, uses the analytic hierarchy process and the expert scoring method to calculate the weight of the indexes at all levels, analyzes the work situation, the management process and the management characteristics, and the indexes in the project. The actual situation is helpful for the post experts to give the evaluation of each index. Through the fuzzy comprehensive evaluation method, the evaluation results of the post evaluation of the A real estate project are calculated. According to this, the problems in the A real estate project management process and the direction of the future improvement are analyzed. After the analytic hierarchy process, Delphy Fa and the fuzzy comprehensive evaluation model The three parties, combined with the calculation, obtained the "good" evaluation results of the A real estate project in Beijing, and pointed out that the project management still has a room for improvement. At the end of the paper, it puts forward some suggestions on the construction of A and future real estate projects, such as improving the project design management model, and making clear the design of the relevant professional engineering construction drawings. Standards, multi - research and then choose the construction unit, so as to reduce the project cost and so on.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU71

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