基于提高文化综合体建筑传播性的设计策略研究

发布时间：2018-10-04 20:27

【摘要】：在建筑学领域,“建筑即媒介”的说法很早就有了。2008年,都灵UIA大会以“传播建筑”为主题,突显了“传播”这一维度在当今这个全媒体时代对建筑学的特殊意义。随着中国城市化进程的迅速发展,传播与城市、建筑之间的联系愈发紧密,城市传播、建筑传播已经成为建筑学、传播学领域共同关注的焦点话题。而在同一年,《南方都市报》主持成立了中国建筑传媒奖,并提出“走向公民建筑”的口号。这是国内第一个侧重于建筑社会评价、实现公民参与、体现公民视角,以“建筑的社会意义和人文关怀”为评奖标准的建筑奖,正体现了当代中国建筑与传播密不可分的关系,提醒广大学者开拓思维,以新视角看待我们的建筑设计。作为综合型的公共建筑,文化综合体对城市空间形态的发展、城市精神文明的建设以及标志性建筑的确立起到决定性的意义,肩负着文化传播与价值引导的光荣使命。但随着文化综合体建设量的逐年增加,未达到预期传播效果的问题也渐渐暴露。在数字化的宏观背景下,如何调动传播过程中各方力量塑造出更契合传播者意图的文化综合体建筑形象并提高其对受传者的影响力,就成为每个文化综合体建筑设计过程中需要关注的题中要义。本文主要以当代文化综合体为研究对象,明确指出文化传播与建筑表达之间的关联性,基于系统论的方法建立建筑传播者与受传者的互动关系,结合众多国内外优秀案例的阐释,对影响传播性设计的要素进行深入分析,不仅注重技术层面的建筑表达,也强调精神层面的氛围营造,初步建构以信息传播为主线的文化综合体建筑空间表达模式与方法,以提升主客体之间传播内容的深度(丰富的文化内涵、良好的建筑体验)及传播效果的强度(影响力度、传播速度),以期为后续文化综合体在全程建构的具体操作上提供一定的理论指导,增强其对人和城市的影响力。
[Abstract]:In the field of architecture, the term "architecture is the medium" has been around for a long time. In 2008, the UIA conference in Turin focused on the theme of "Communication Architecture", highlighting the special significance of the dimension of "Communication" to architecture in this age of all-media. With the rapid development of China's urbanization process, communication and city, the relationship between architecture is increasingly close, urban communication, architectural communication has become a common focus of attention in the field of architecture and communication. In the same year, the Southern Metropolis Daily hosted the China Architectural Media Awards and put forward the slogan of "toward Citizen Architecture." This is the first architectural award in China, which focuses on social evaluation of architecture, realizes citizen participation, embodies citizen's angle of view, and takes "social significance and humanistic care of architecture" as the standard of award evaluation, which embodies the inseparable relationship between contemporary Chinese architecture and communication. Remind the majority of scholars to open up their thinking, with a new perspective on our architectural design. As a comprehensive public building, cultural complex plays a decisive role in the development of urban spatial form, the construction of urban spiritual civilization and the establishment of iconic buildings, and shoulders the glorious mission of cultural dissemination and value guidance. However, with the increasing amount of cultural complex construction year by year, the problem of not reaching the expected effect of communication is gradually exposed. In the macro background of digitization, how to mobilize the power of all parties in the process of communication to create a cultural complex image that is more consistent with the intention of the communicator and to enhance its influence on the communicator. In the process of architectural design, each cultural complex needs to be paid attention to. This paper takes the contemporary cultural complex as the research object, points out the relationship between the cultural communication and the architectural expression, and establishes the interactive relationship between the architectural communicator and the addressee based on the method of system theory. Combined with the explanation of many excellent cases at home and abroad, the factors that affect the communication design are deeply analyzed. Not only the architectural expression at the technical level, but also the atmosphere construction at the spiritual level are emphasized. In order to enhance the depth (rich cultural connotation, good architectural experience) and the intensity (influence intensity) of the communication content between the subject and the object, we should initially construct the space expression mode and method of the cultural complex building with the main line of information dissemination. In order to provide certain theoretical guidance for the following cultural complex in the concrete operation of the whole construction and enhance its influence on people and cities.
【学位授予单位】：苏州科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU201

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