消费文化影响下的新型实体书店建筑设计研究
发布时间：2018-10-18 08:03
【摘要】：随着实体书店的发展受到冲击,为改善经营的困窘局面。一方面政府出台相关的扶持政策的同时,实体书店自身积极寻求转型。2011年开始行业萎靡现象有所好转,2013年—2015年大量新型实体书店新成立。2016全年较2015全年新成立的实体书店数量与增速有所放缓。通过现象看本质,我们不去强调实体书店衰落的各种原因。而从时代发展,社会结构性变革来深层剖析新型实体书店出现的文化内涵——消费文化的转变。当代社会从生产型社会转向消费型社会,消费文化从消费“物”的功能性转向消费“物”的符号性。从消费文化影响来分析新型实体书店建筑设计,是将实体书店建筑从“图书卖场”延伸到具有各种功能,构建有不同价值观生活的,并承担社会责任的空间。消费文化影响下的新型实体书店建筑设计重点放在使用者的情感需求上,从而使建筑设计、空间环境设计反映不同的生活方式、时代特征、追求的精神与文化内涵。从这方面出发有利于建筑师在设计中找到理论依据与文化根源。因此从消费文化影响的角度来研究新型实体书店是对实体书店改变的原因进行了深层次的剖析与解答。文章分析了从新型实体书店建筑在消费文化影响下从社会学角度转变、建筑功能角度转变、美学角度转变的产生之下,对应的消费文化的社会学、消费心理行为学、美学三个视角,提出了消费文化影响下的新型实体书店设计改变的三个具体表现,分别为:消费心理分析下的空间体验设计;差异性社会的文化内涵表达;符号化审美的空间氛围营造。文章围绕新型实体书店建筑设计的这三大改变,调研分析近年国内外一定数量的优秀实体书店代表,从而总结出消费文化影响下的新型实体书店建筑设计策略。
[Abstract]:With the development of the entity bookstore has been impacted, in order to improve the situation of embarrassment. On the one hand, while the government has issued relevant support policies, Bricks-and-mortar bookstores themselves are actively looking for a turnaround. Since 2011, the industry has seen a turnaround, with a large number of new bricks-and-mortar bookstores set up from 2013 to 2015. The number and growth rate of new bricks-and-mortar bookstores for the whole of 2016 slowed down from 2015. By looking at the nature of the phenomenon, we do not emphasize the various reasons for the decline of physical bookstores. From the development of the times and the social structural changes, this paper deeply analyzes the cultural connotations of the new type of real bookstores-the change of consumption culture. The contemporary society changes from the productive society to the consumptive society, and the consumption culture changes from the function of the consumption "thing" to the symbolic character of the consumption "thing". To analyze the architectural design of the new type of physical bookstore from the influence of consumption culture is to extend the physical bookstore building from the "book store" to the space with various functions, different values and social responsibility. Under the influence of consumer culture, the architectural design of a new type of entity bookstore focuses on the emotional needs of the users, so that the architectural design and the design of the space environment reflect different life styles, characteristics of the times, and the spiritual and cultural connotations pursued. From this point of view, it is helpful for architects to find the theoretical basis and cultural roots in the design. Therefore, from the perspective of the impact of consumption culture, the study of the new type of real bookstores is to analyze and answer the reasons for the change of the real bookstores at a deep level. Under the influence of consumption culture, the article analyzes the sociological and psychological behavior of consumption culture under the influence of consumption culture, the transformation of architectural function, the emergence of aesthetic perspective, and the corresponding sociological and psychological behavior of consumer culture. From three angles of view of aesthetics, this paper puts forward three concrete expressions of the change of the design of new entity bookstores under the influence of consumption culture, which are: the design of space experience under the analysis of consumption psychology, the expression of cultural connotation of different society, the expression of cultural connotation, the expression of cultural connotation and the Symbolic aesthetic space atmosphere construction. This paper focuses on the three major changes in the architectural design of new physical bookstores, and analyzes a certain number of outstanding representatives of physical bookstores at home and abroad in recent years, thus summing up the architectural design strategies of new types of physical bookstores under the influence of consumer culture.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247
[Abstract]:With the development of the entity bookstore has been impacted, in order to improve the situation of embarrassment. On the one hand, while the government has issued relevant support policies, Bricks-and-mortar bookstores themselves are actively looking for a turnaround. Since 2011, the industry has seen a turnaround, with a large number of new bricks-and-mortar bookstores set up from 2013 to 2015. The number and growth rate of new bricks-and-mortar bookstores for the whole of 2016 slowed down from 2015. By looking at the nature of the phenomenon, we do not emphasize the various reasons for the decline of physical bookstores. From the development of the times and the social structural changes, this paper deeply analyzes the cultural connotations of the new type of real bookstores-the change of consumption culture. The contemporary society changes from the productive society to the consumptive society, and the consumption culture changes from the function of the consumption "thing" to the symbolic character of the consumption "thing". To analyze the architectural design of the new type of physical bookstore from the influence of consumption culture is to extend the physical bookstore building from the "book store" to the space with various functions, different values and social responsibility. Under the influence of consumer culture, the architectural design of a new type of entity bookstore focuses on the emotional needs of the users, so that the architectural design and the design of the space environment reflect different life styles, characteristics of the times, and the spiritual and cultural connotations pursued. From this point of view, it is helpful for architects to find the theoretical basis and cultural roots in the design. Therefore, from the perspective of the impact of consumption culture, the study of the new type of real bookstores is to analyze and answer the reasons for the change of the real bookstores at a deep level. Under the influence of consumption culture, the article analyzes the sociological and psychological behavior of consumption culture under the influence of consumption culture, the transformation of architectural function, the emergence of aesthetic perspective, and the corresponding sociological and psychological behavior of consumer culture. From three angles of view of aesthetics, this paper puts forward three concrete expressions of the change of the design of new entity bookstores under the influence of consumption culture, which are: the design of space experience under the analysis of consumption psychology, the expression of cultural connotation of different society, the expression of cultural connotation, the expression of cultural connotation and the Symbolic aesthetic space atmosphere construction. This paper focuses on the three major changes in the architectural design of new physical bookstores, and analyzes a certain number of outstanding representatives of physical bookstores at home and abroad in recent years, thus summing up the architectural design strategies of new types of physical bookstores under the influence of consumer culture.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247
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