行为心理与户外运动专卖店空间设计的关系研究
发布时间：2019-07-01 12:35
【摘要】：对于户外运动这个项目来说,中国的户外市场极具增长的潜力,但是缺乏进行户外运动的场所。由于场所缺乏正规的开发,大规模的户外运动只能成为体育馆以及未经开发大自然的一种普通的运动方式。随着户外运动形式越来越受到人们欢迎,人们在追逐户外运动的同时对户外运动用品也有了较高的追求,顾客对户外运动专卖店的体验也上升到了一个新的高度。所以无论是从经济因素还是国力的发展,户外运动专卖店在各方各面都有很好的发展前景,但是我国的户外运动专卖店在设计创新方面还有待提高。在本论文中紧贴主题,从顾客的行为心理角度来研究专卖店的设计,也根据消费者的行为心理角度来着重分析了户外运动专卖店的设计特点,也融入了很多关于行为心理的元素;从心理行为学角度上分析了消费者在购物心理、购物行为以及专卖店的空间环境对消费心理的影响;总结了户外运动专卖店在人的行为心理研究领域下的设计特点。在绿色消费理念下总结出消费者对户外运动专卖店空间的设计生理与心理需求。本文通过实地调研方式了解到消费者与户外运动专卖店之间产生的各种行为心理因素,以顾客的心理行为角度来进行户外运动专卖店空间整体设计实践,进行平面图、功能分区以及效果图展现。
[Abstract]:For outdoor sports, China's outdoor market has great potential for growth, but there is a lack of outdoor sports venues. Due to the lack of formal development of the place, large-scale outdoor sports can only become a common way of sports in gymnasiums and undeveloped nature. With the increasing popularity of outdoor sports, people pursue outdoor sports while pursuing outdoor sports, and customers' experience of outdoor sports stores has also risen to a new height. Therefore, no matter from the development of economic factors or national strength, outdoor sports stores have a good development prospect in all sides, but the design innovation of outdoor sports stores in our country still needs to be improved. In this paper, close to the theme, from the perspective of customer behavior psychology to study the design of specialty stores, but also according to the perspective of consumer behavior psychology to focus on the analysis of outdoor sports store design characteristics, but also into a lot of elements of behavioral psychology, from the perspective of psychological behavior to analyze the impact of consumers in shopping psychology, shopping behavior and the spatial environment of specialty stores on consumer psychology. This paper summarizes the design characteristics of outdoor sports store in the field of human behavior psychology research. Under the concept of green consumption, this paper summarizes the physiological and psychological needs of consumers for the design of outdoor sports store space. Through the way of field investigation, this paper understands all kinds of behavioral psychological factors between consumers and outdoor sports stores, and carries on the overall design practice of outdoor sports store space from the perspective of customers' psychological behavior, and carries on the plan, the function division and the effect diagram display.
【学位授予单位】：吉林体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247
本文编号：2508475
[Abstract]:For outdoor sports, China's outdoor market has great potential for growth, but there is a lack of outdoor sports venues. Due to the lack of formal development of the place, large-scale outdoor sports can only become a common way of sports in gymnasiums and undeveloped nature. With the increasing popularity of outdoor sports, people pursue outdoor sports while pursuing outdoor sports, and customers' experience of outdoor sports stores has also risen to a new height. Therefore, no matter from the development of economic factors or national strength, outdoor sports stores have a good development prospect in all sides, but the design innovation of outdoor sports stores in our country still needs to be improved. In this paper, close to the theme, from the perspective of customer behavior psychology to study the design of specialty stores, but also according to the perspective of consumer behavior psychology to focus on the analysis of outdoor sports store design characteristics, but also into a lot of elements of behavioral psychology, from the perspective of psychological behavior to analyze the impact of consumers in shopping psychology, shopping behavior and the spatial environment of specialty stores on consumer psychology. This paper summarizes the design characteristics of outdoor sports store in the field of human behavior psychology research. Under the concept of green consumption, this paper summarizes the physiological and psychological needs of consumers for the design of outdoor sports store space. Through the way of field investigation, this paper understands all kinds of behavioral psychological factors between consumers and outdoor sports stores, and carries on the overall design practice of outdoor sports store space from the perspective of customers' psychological behavior, and carries on the plan, the function division and the effect diagram display.
【学位授予单位】：吉林体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247
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