主题餐厅设计元素的探讨
发布时间：2019-07-08 12:18
【摘要】：2016年,我国消费品市场规模位居世界第二,最终消费支出占全球消费总量的8%以上,国内消费市场增长居世界前列,消费已成为我国经济的“压舱石”,我国经济增长模式已从依靠投资驱动为主转向依靠消费驱动为主,城市化推动可支配收入增加、人民生活水平的日益提高等因素均推动了中国餐饮市场的蓬勃发展。在这种背景下,在上世纪九十年代初进入我国的主题餐厅也迎来最好的发展机遇。越来越多的人接受并体验着主题餐饮所蕴含的特色文化。然而,时至今日随着国内主题餐厅遍地开花也显现出多种问题,最突出的是“主题”的雷同。主题餐厅的核心就在于“主题”,但主题的版权却并不是某个餐饮经营者独享,一类主题受消费者欢迎就会被多家后来者抄袭甚至高仿,不但主题雷同,餐厅设计风格也相近,创新的太少,僧多粥少,如何摆脱这种尴尬?这需要餐厅经营者和室内设计工作者积极寻求突破。本人在对主题概念充分理解后,查阅相关资料,进行市场调研,收集大量的文字、数据和图片信息,针对国内主题餐厅发展存在的问题,通过分析、借鉴国内外成功主题餐厅的设计特点,从室内设计的角度多维度挖掘和丰富主题餐厅的设计风格以便更好的突出主题餐厅文化内涵,打造属于自身的“与众不同的餐厅”。
文内图片：
图片说明：云水人家餐厅
[Abstract]:In 2016, the scale of China's consumer goods market ranked second in the world, the final consumption expenditure accounted for more than 8% of the total global consumption, the domestic consumer market grew in the forefront of the world, consumption has become the "ballast stone" of China's economy, China's economic growth model has changed from relying on investment-driven to relying on consumption-driven, urbanization has promoted the increase of disposable income. The increasing living standards of the people have promoted the vigorous development of the Chinese catering market. In this context, in the early 1990 s, the theme restaurants in China also ushered in the best development opportunities. More and more people accept and experience the characteristic culture of theme catering. However, up to now, with the blooming of domestic theme restaurants, there are many problems, the most prominent is the same theme. The core of the theme restaurant lies in the "theme", but the copyright of the theme is not exclusively enjoyed by a restaurant operator. If a kind of theme is welcomed by consumers, it will be plagiarized or even imitated by many latecomers. Not only the theme is the same, the restaurant design style is also similar, too little innovation, too few monks and fewer porridge, how to get rid of this embarrassment? This requires restaurant operators and interior designers to actively seek breakthroughs. After fully understanding the concept of theme, I consult the relevant materials, carry out market research, collect a large number of text, data and picture information, in view of the problems existing in the development of theme restaurants in China, through analysis, draw lessons from the design characteristics of successful theme restaurants at home and abroad, excavate and enrich the design style of theme restaurants from the perspective of interior design in order to better highlight the cultural connotation of theme restaurants. Build your own "different restaurant".
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247.3
本文编号：2511576
文内图片：
图片说明：云水人家餐厅
[Abstract]:In 2016, the scale of China's consumer goods market ranked second in the world, the final consumption expenditure accounted for more than 8% of the total global consumption, the domestic consumer market grew in the forefront of the world, consumption has become the "ballast stone" of China's economy, China's economic growth model has changed from relying on investment-driven to relying on consumption-driven, urbanization has promoted the increase of disposable income. The increasing living standards of the people have promoted the vigorous development of the Chinese catering market. In this context, in the early 1990 s, the theme restaurants in China also ushered in the best development opportunities. More and more people accept and experience the characteristic culture of theme catering. However, up to now, with the blooming of domestic theme restaurants, there are many problems, the most prominent is the same theme. The core of the theme restaurant lies in the "theme", but the copyright of the theme is not exclusively enjoyed by a restaurant operator. If a kind of theme is welcomed by consumers, it will be plagiarized or even imitated by many latecomers. Not only the theme is the same, the restaurant design style is also similar, too little innovation, too few monks and fewer porridge, how to get rid of this embarrassment? This requires restaurant operators and interior designers to actively seek breakthroughs. After fully understanding the concept of theme, I consult the relevant materials, carry out market research, collect a large number of text, data and picture information, in view of the problems existing in the development of theme restaurants in China, through analysis, draw lessons from the design characteristics of successful theme restaurants at home and abroad, excavate and enrich the design style of theme restaurants from the perspective of interior design in order to better highlight the cultural connotation of theme restaurants. Build your own "different restaurant".
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247.3
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