ODEBRECHT公司不当行为危机管理研究
发布时间：2024-12-22 07:24
本研究的背景是一家总部位于巴西的建筑公司奥德布雷希特(Odebrecht)的危机管理。奥德布雷希特公司在拉丁美洲拥有大量业务,该公司在2014年出现了一个巨大的腐败丑闻,其中涉及诸多地方政府。研究重点在于证明危机与公司管理层的关联,以及不同层级和不同支持领域能如何解决危机,并以奥德布雷希特公司的案例证明危机管理不只关乎公关。此外,本文还试图确定该公司危机产生的主要影响及产生的主要原因。本文旨在表明需要正确分析危机,包括其影响和问题,因为若想作出更好的评估,必须先确定原因,从而减轻危机影响,避免今后发生类似危机。此外,本文还试图证明在危机中对管理层问责是有用且必要的。最后,本研究旨在为其他面临公关危机的公司提供参考,他们可以将这些发现运用到类似情况中,克服挑战。因此,本文遵循定性类型研究,重点研究危机管理、情境危机传播、形象修复、利益相关者管理和道德领导力等管理理论。奥德布雷希特的外部和内部环境为公司的非伦理领导层和不良的公司治理提供了证据。理解这些因素有助于基于管理派生理论提出建议,尝试解决这些问题,同时管理和减轻危机后的影响。本文为公司内部不同层级的管理层提出了实施计划,以证明管理层有...
【文章页数】：118 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
1.1 Research Background,Purpose and Significance
1.1.1 Research Background
1.1.2 Research Purpose
1.1.3 Research Significance
1.2 Literature Review
1.2.1 Crisis Management
1.2.2 Situational Crisis Communication
1.2.3 Image Restoration
1.2.4 Unethical Leadership
1.2.5 Corporate Governance
1.3 Research Content and Questions
1.3.1 Research Questions
1.3.2 Research Content
1.3.3 Structure of the Thesis
1.3.4 Research Flow Chart& Contributions
1.4 Research Methodology and Innovation
1.4.1 Research Methodology
1.4.2 Innovation
Chapter Two Theoretical Framework
2.1 Crisis Management Theory
2.2 Situational Crisis Communication Theory
2.3 Transformational Leadership Theory
2.4 Image Restoration Theory
2.5 Stakeholder Theory
Chapter Three Macro& Micro Environmental Analysis
3.1 Macro Environmental Analysis
3.2 Macro Environmental Analysis Conclusions
3.3 Micro Environmental Analysis
3.4 Micro Environmental Analysis Conclusions
Chapter Four Current Situation& Problem Analysis
4.1 Current Situation Analysis
4.1.1 Company
4.1.2 Regional impact
4.2 Analysis of Problems and their Causes and Effects
4.2.1 Analysis of Problems
4.2.2 Causes
4.2.3 Effects
Chapter Five Recommended Improvement Actions
5.1 Recommended Improvements for Odebrecht’s Corporate Governance
5.1.1 Redefining Roles,Responsibilities and Limitations
5.1.2 Appointing a Proper Board
5.1.3 Revising Performance Targets and Accountability
5.1.4 Commitment to Risk Management,Compliance and Reporting adherence
5.2 Recommended Improvements for Odebrecht’s unethical leadership
5.2.1 Code of Conduct and Ethics Revision
5.2.2 Complaint Channels
5.2.3 Refining Talent Recruiting
5.2.4 360-Degree Employee Feedback Assessment Implementation
5.3 Recommended Improvements for Exposure& Image Restoration
5.3.1 Tailoring Communications and Messaging
5.3.2 Social Media and Stakeholders Communications
Chapter Six Implementation of Suggested Improvements
6.1 Management Support
6.2 Compliance and Legal Support
6.3 Human Resources Support
6.4 Communications& Marketing Support
6.5 Finance& Accounting Support
Chapter Seven Conclusions
7.1 Conclusions
7.2 Research Limitations
7.3 Direction for Further Research
References
Table of Figures
Index of Tables
Appendix
A.Interview Leadership lessons from Mount Rushmore:an interview with James Mac Gregor Burns
B.Odebrecht Organizational Chart
本文编号：4019651
【文章页数】：118 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
1.1 Research Background,Purpose and Significance
1.1.1 Research Background
1.1.2 Research Purpose
1.1.3 Research Significance
1.2 Literature Review
1.2.1 Crisis Management
1.2.2 Situational Crisis Communication
1.2.3 Image Restoration
1.2.4 Unethical Leadership
1.2.5 Corporate Governance
1.3 Research Content and Questions
1.3.1 Research Questions
1.3.2 Research Content
1.3.3 Structure of the Thesis
1.3.4 Research Flow Chart& Contributions
1.4 Research Methodology and Innovation
1.4.1 Research Methodology
1.4.2 Innovation
Chapter Two Theoretical Framework
2.1 Crisis Management Theory
2.2 Situational Crisis Communication Theory
2.3 Transformational Leadership Theory
2.4 Image Restoration Theory
2.5 Stakeholder Theory
Chapter Three Macro& Micro Environmental Analysis
3.1 Macro Environmental Analysis
3.2 Macro Environmental Analysis Conclusions
3.3 Micro Environmental Analysis
3.4 Micro Environmental Analysis Conclusions
Chapter Four Current Situation& Problem Analysis
4.1 Current Situation Analysis
4.1.1 Company
4.1.2 Regional impact
4.2 Analysis of Problems and their Causes and Effects
4.2.1 Analysis of Problems
4.2.2 Causes
4.2.3 Effects
Chapter Five Recommended Improvement Actions
5.1 Recommended Improvements for Odebrecht’s Corporate Governance
5.1.1 Redefining Roles,Responsibilities and Limitations
5.1.2 Appointing a Proper Board
5.1.3 Revising Performance Targets and Accountability
5.1.4 Commitment to Risk Management,Compliance and Reporting adherence
5.2 Recommended Improvements for Odebrecht’s unethical leadership
5.2.1 Code of Conduct and Ethics Revision
5.2.2 Complaint Channels
5.2.3 Refining Talent Recruiting
5.2.4 360-Degree Employee Feedback Assessment Implementation
5.3 Recommended Improvements for Exposure& Image Restoration
5.3.1 Tailoring Communications and Messaging
5.3.2 Social Media and Stakeholders Communications
Chapter Six Implementation of Suggested Improvements
6.1 Management Support
6.2 Compliance and Legal Support
6.3 Human Resources Support
6.4 Communications& Marketing Support
6.5 Finance& Accounting Support
Chapter Seven Conclusions
7.1 Conclusions
7.2 Research Limitations
7.3 Direction for Further Research
References
Table of Figures
Index of Tables
Appendix
A.Interview Leadership lessons from Mount Rushmore:an interview with James Mac Gregor Burns
B.Odebrecht Organizational Chart
本文编号：4019651
本文链接：https://www.wllwen.com/jianzhugongchenglunwen/4019651.html
