大众传播语境下的文化经典传播研究

发布时间：2018-04-11 00:20

本文选题：文化经典 + 大众传播　；参考：《四川师范大学》2011年硕士论文

【摘要】：中华文化源远流长,历史悠久,积累了大量的文化经典,尽管在鸦片战争以后,特别是新文化运动以后,其影响日益式微,但是其价值不容忽视。2001年7月9日中央电视台科教频道创办了“百家讲坛”栏目.“百家讲坛”于开坛,节目旨在办一所“开放性大学”,架一座“专家通向大众的桥梁”,定位在“文化品位、科学品位、教育品位”,“构建时代常识,享受智慧人生”。该栏目起初并未引起广泛关注,但经过三次改版后,节目收视率迅速上升,品牌知名度逐渐扩大。全社会掀起了一股学国学的热潮,人们开始重新审视和定位中国传统文化。《百家讲坛》造就了大量的学术明星,于丹就是其中最耀眼的一位之一,也是最受争议的一位。与此同时,大量的文化讲坛电视节目如风起云涌般涌现。借着“十一黄金周”的假期,《百家讲坛》推出了一系列的讲座:《于丹论语心得》、《于丹庄子心得》和《于丹论语感悟》。不仅收视率节节攀升,整理讲座内容出版的图书也大受读者欢迎,印刷量和销售量都取得了惊人的成绩。虽然于丹的讲座备受大众推崇,但是也出现了很多反对的声音,其中尤以“十博士”的联名声讨最为强烈。于丹巧妙运用传播学原理,借助大众传播媒介,迅速走红,传统经典通过大众传播模方式,用现代语言阐释,使古典文化更贴近生活、简单易懂,但同时也不可避免地引起对传统文化的误读。传统文化面对大众传播,既有机遇又有挑战,如何在大众传播语境中下弘扬中国传统文化,值得我们思考。本文以于丹《论语心得》为例,分析大众传播语境下文化经典的传播,反思文化经典遭遇大众传播后的命运,探寻大众传播中如何更好的实现文化经典的传播和传承。在导论中,笔者简单交代了《百家讲坛》出现的背景,说明了本文是要以于丹说论语为例,从传播学的角度分析文化经典在大众传播背景下的传播、传承及其命运。正文分四个部分:第一章,浅析于丹走红的原因;第二章,分析传播理论在于丹传播《论语》中的运用;第三章,分析大众传播背景下,随着传播阶段和传播方式的不同,经典的传播出现了哪些变化;最后,反思文化经典在大众传播下的命运,探寻大众传播下如何更好的实现文化经典的传播和传承。本文综合运用了阐释学、接受美学、传播学、统计学、结构主义、文本细读等学科的相关理论和方法进行分析进行、研究。
[Abstract]:Chinese culture has a long history and a long history, and has accumulated a large number of cultural classics, although after the Opium War, especially after the New Culture Movement, its influence declined day by day.But its value can not be ignored. On July 9, 2001, CCTV Science and Education Channel established the "100 forums" column.The program aims to set up an "open university", a "bridge between experts and the masses", "cultural taste, scientific taste, educational taste", and "constructing common sense of the times and enjoying intelligent life".The program initially did not attract widespread attention, but after three revisions, ratings rose rapidly and brand awareness gradually expanded.The whole society has set off an upsurge of learning Chinese culture, people began to re-examine and orientate Chinese traditional culture. "A hundred forums" has brought up a large number of academic stars, among which Yu Dan is one of the most dazzling and controversial one.At the same time, a large number of cultural pulpit television programs like a surge.Taking advantage of the holiday of "11 Golden week", the Lecture of 100 Schools launched a series of lectures: "the Analects of the Analects of Yu Dan", "Yu Dan Zhuangzi's experience" and "#internal_person2# 's Analects of Confucius".Not only has the ratings been rising, but the books in which the contents of the lectures are arranged and published are popular with readers, and the print volume and sales volume have achieved amazing results.Although Yu Dan's lecture was highly regarded by the public, there was also a lot of opposition, especially the joint denunciation of Dr. Ten.Yu Dan cleverly applied the principle of communication, with the help of the mass media, and quickly became popular. The traditional classics, through the mode of mass communication and the interpretation of modern language, made the classical culture more close to life and easy to understand.But at the same time, it inevitably causes misreading of traditional culture.Facing mass communication, traditional culture has both opportunities and challenges. How to carry forward Chinese traditional culture in the context of mass communication is worth our consideration.Taking Yu Dan's Analects of Confucius as an example, this paper analyzes the spread of cultural classics in the context of mass communication, reflects on the fate of cultural classics after mass communication, and explores how to better realize the dissemination and inheritance of cultural classics in mass communication.In the introduction, the author gives a brief account of the background of the emergence of "hundred Lecture", and explains that this article is to take Yu Dan's Analects as an example to analyze the spread, inheritance and fate of cultural classics in the context of mass communication from the angle of communication.The text is divided into four parts: the first chapter analyzes the causes of Yu Dan's popularity; the second chapter analyzes the application of communication theory in the "the Analects of Confucius"; the third chapter analyzes the different communication stages and modes of communication in the context of mass communication.Finally, reflect on the fate of cultural classics under mass communication, explore how to better achieve the dissemination and inheritance of cultural classics under mass communication.This paper analyzes and studies the related theories and methods of hermeneutics, receptive aesthetics, communication, statistics, structuralism, text reading and so on.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G206

【参考文献】