上海文化创意产业园导向标识系统的设计研究

发布时间：2018-01-03 16:08

本文关键词：上海文化创意产业园导向标识系统的设计研究　出处：《上海师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：导向标识系统设计涉及范围广阔,是上个世纪二十年代发展起来的一门交叉性设计学科。如今,对于导向标识的定义已不只是指示牌的意义,它逐渐也成为了在城市公共空间中必不可少的一个配套系统。目前,随着我国经济的迅速发展,许多地区的产业发展形成了一个新的趋势,就是文化创意产业的兴起,这同时也影响了我国文化消费发展的模式,尤其在“魔都”——上海,文化创意产业园的发展如雨后春笋般坐落于各个角落,因此上海成为了文化创意产业园发展较为成熟的城市之一。本文以上海文化创意产业园导向标识系统为主要研究的切入点,对各个不同发展模式下的上海文化创意产业园进行考核和归纳。本课题分别对上海文化创意产业园最基本的四种类型——依托学校、旧建筑改造、新建园区以及依托传统基础来分析得出,在这些园区中的导向标识系统集合了多种指引性、说明性、管理性、警示性等导向功能意义的标识,随着环境空间的延展对导向标识的功能性设计会有更高的要求。不同于其他商业园区,在园区内的导向标识在设计上显得更系统,对于空间层次的定位设计也更紧凑。由于上海海派文化的特性,因此每个园区的导向标识在设计上都有各自园区的表现特色,这些设计表现都基于园区本身的地理环境、布局、和历史文化的基础上,对导向标识进行改造或者新建。笔者通过多个上海文化创意产业园的考察,发掘好的导向标识系统,提出存在的问题以及对今后导向标识系统发展的思考。整篇文章的论述方法通过案例分析、实地考察、参考书籍资料等,分别从地域性、国际性、功能性以及视觉性提出有关上海文化创意产业园的设计研究,并将符号学、色彩、情感元素、地域文化元素同公共空间环境相结合来论述,并力求为今后上海文化创意产业园的导向标识系统设计提供切实可行的理论依据。
[Abstract]:The design of guidance marking system involves a wide range, which is a cross design discipline developed in -80s. Nowadays, the definition of guidance marking is not just the significance of signs. It has gradually become an indispensable supporting system in urban public space. At present, with the rapid development of our economy, the industrial development of many regions has formed a new trend. Is the rise of cultural and creative industries, which also affected the development of cultural consumption in China, especially in "magic capital"-Shanghai, the development of cultural and creative industries are springing up in every corner. Therefore, Shanghai has become one of the more mature cities in the development of cultural and creative industry park. Shanghai Cultural and Creative Industrial Park under different development models are examined and summarized. This topic respectively to the most basic four types of Shanghai Cultural and Creative Industrial Park-relying on the school, old building transformation. The new park and relying on the traditional basis of analysis, in these park guidance marking system gathered a variety of guidance, illustrative, management, warning and other guiding function of the signage. With the extension of environmental space, there will be higher requirements for the functional design of the guiding logo. Different from other business parks, the design of the guiding logo in the park is more systematic. For the spatial level of positioning design is more compact. Because of the characteristics of Shanghai Shanghai culture, so the guiding logo of each park in the design has its own performance characteristics of the park. These designs are based on the geographical environment, layout, and history and culture of the park itself, on the basis of the transformation of the guiding logo or new. The author through a number of Shanghai Cultural and Creative Industry Park investigation. Explore the good guidance marking system, put forward the existing problems and the future development of the guidance marking system. The entire article through case analysis, field visits, reference materials and so on. Respectively from the regional, international, functional and visual aspects of the Shanghai Cultural and Creative Industry Park design research, and will be semiotics, color, emotional elements. This paper discusses the elements of regional culture and public space environment, and tries to provide a practical theoretical basis for the design of the guiding and marking system of Shanghai Cultural and Creative Industry Park in the future.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524

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