江西宗教文化旅游产业发展战略研究

发布时间：2018-01-08 04:26

本文关键词：江西宗教文化旅游产业发展战略研究　出处：《南昌大学》2016年硕士论文　论文类型：学位论文

【摘要】：宗教是一种社会意识形态,更是复杂的社会现象。20世纪50年代后,文化旅游逐渐成为热词,宗教文化旅游及体验逐渐成为核心,受到旅游者的亲睐,并且随着经济社会发展逐渐从象牙塔走向大众旅游的概念。江西旅游资源丰富,近年来,江西高位推动旅游业,将其作为科学发展、绿色崛起的重要抓手。作为旅游业的重要载体,江西宗教文化源远流长,底蕴十足,尤其是佛、道教,在全世界都有重要影响,在全国来说都具有数量多、分布广、类型全、品位高、影响大等特点,目前有超过7400多个宗教场所。但江西给全国的旅游观感是革命老区,红土地,绿色资源较多。宗教文化旅游虽有了一定的发展,从总体上来,宗教文化旅游开发时间不长,开发空间仍需拓展,基础仍有待于进一步打牢。分析江西省宗教文化旅游产业现状,有利于提出下一步宗教文化旅游产业开发战略的对策。本文以“江西宗教文化旅游产业发展战略研究”为对象来进行研究,以探讨加快发展江西宗教文化的路径和对策措施,文章运用了理论研究与案例分析相结合的基本方法,具体包括实地考察法、文献查阅法、比较分析法、统计分析法和案例分析法,以及战略管理的SWOT分析等。从而使江西宗教文化旅游发展战略研究更加有针对性和可行性,为论文的完成提供了较为科学的理论依据和现实依据。全文共六章,分三部分,第一部分是导论,共一章,主要说明本题目的研究背景、目的、意义、国内外研究现状以及研究的内容和方法等。第二部分为正文,共四章。首先在理论研究部分,对宗教文化旅游等相关概念进行的阐述,为论文奠定理论基础;其次对江西宗教文化旅游产业发展的背景和现状,通过SWOT分析法的运用,指出江西宗教文化旅游发展的机遇与挑战;并对战略目标和路径进行了阐述。并以龙虎山旅游及宫观经济为案例,进行了分析。第三部分为概括性总结,指出研究结论及以后应进一步研究的方向。
[Abstract]:Religion is a kind of social ideology, which is a complicated social phenomenon. Since 50s, cultural tourism has gradually become a hot word, religious and cultural tourism and experience gradually become the core, which is favored by tourists. And with the economic and social development gradually from ivory tower to the concept of mass tourism Jiangxi is rich in tourism resources in recent years Jiangxi high promotion of tourism as a scientific development. As an important carrier of tourism, Jiangxi has a long history of religious culture, especially Buddhism, Taoism, has an important impact in the world, and has a large number in the whole country. There are more than 7, 400 religious sites in Jiangxi, but Jiangxi gives the whole country a sense of the old revolutionary areas, red land, and so on, with the characteristics of wide distribution, complete type, high grade, great influence and so on. Although there has been a certain development of religious and cultural tourism, generally speaking, the development of religious and cultural tourism is not long, and the development space still needs to be expanded. The foundation remains to be further strengthened. The present situation of religious and cultural tourism industry in Jiangxi Province is analyzed. This paper studies the development strategy of religious culture tourism industry in Jiangxi province. In order to explore the ways and countermeasures to accelerate the development of religious culture in Jiangxi, the article uses the basic methods of combining theoretical research and case analysis, including the field investigation method, literature review method, comparative analysis method. The statistical analysis and case analysis, as well as the SWOT analysis of strategic management, make the research on the development strategy of Jiangxi religious culture tourism more targeted and feasible. For the completion of the thesis to provide a more scientific theoretical and practical basis. The full text consists of six chapters, divided into three parts, the first part is an introduction, a chapter, mainly explains the research background, purpose, significance of this topic. The second part is divided into four chapters. Firstly, in the theoretical research part, the related concepts such as religious cultural tourism are expounded, which lays a theoretical foundation for the thesis. Secondly, the paper points out the opportunities and challenges of the development of religious culture tourism in Jiangxi Province through the application of SWOT analysis method to the background and present situation of the development of religious culture tourism industry in Jiangxi Province. The paper also expounds the strategic goal and path, and takes Longhu Mountain tourism and palace view economy as an example to analyze. The third part is a general summary, pointing out the conclusion of the research and the direction that should be further studied in the future.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592.7

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