我国沿海省际旅游产业竞争力评价——基于相对贴近度改进的TOPSIS法

发布时间：2018-01-10 01:38

本文关键词：我国沿海省际旅游产业竞争力评价——基于相对贴近度改进的TOPSIS法　出处：《商业经济研究》2017年09期 　论文类型：期刊论文

【摘要】：旅游产业是国民经济和现代服务业的重要组成部分,在经济发展中发挥着越来越重要的作用。科学准确地评价旅游产业竞争力,对有效提升旅游产业竞争力、促进旅游产业可持续发展具有重要的理论与现实意义。本文通过分析旅游产业竞争力的定义与内涵,按照科学构建评价指标体系的主要原则,同时考虑到沿海地区旅游产业发展的特殊性,从旅游资源条件、旅游发展水平和环境保障能力等三个方面构建了一套切实可行的包括26个指标的旅游产业竞争力评价指标体系;提出了基于灰色关联度和信息熵确权的综合赋权法,并利用各方案与正负理想方案距离与形状差异构造新的相对贴近度;采用新的TOPSIS法来评价我国2014年沿海省际旅游产业竞争力,说明了新方法具有较强的实用性和有效性。评价结果显示:广东、浙江、山东、江苏等地旅游产业竞争力较强,处于领先地位;广西、海南等地旅游产业发展较为落后,但旅游资源丰富,具有广阔的发展前景。
[Abstract]:Tourism industry is an important part of national economy and modern service industry and plays a more and more important role in economic development. Scientific and accurate evaluation of tourism industry competitiveness can effectively enhance the competitiveness of tourism industry. It is of great theoretical and practical significance to promote the sustainable development of tourism industry. By analyzing the definition and connotation of tourism industry competitiveness, this paper establishes the main principles of scientific evaluation index system. At the same time, considering the particularity of the development of tourism industry in coastal areas, from the tourism resource conditions. This paper constructs a set of feasible evaluation index system of tourism industry competitiveness including 26 indexes in three aspects: tourism development level and environmental protection ability. A comprehensive weighting method based on grey correlation degree and information entropy confirming weight is proposed, and a new relative closeness is constructed by using the distance and shape difference between each scheme and the positive or negative ideal scheme. The new TOPSIS method is used to evaluate the competitiveness of the coastal tourism industry in 2014, which shows that the new method has strong practicability and effectiveness. The evaluation results show that Guangdong, Zhejiang, Shandong. Jiangsu and other places have strong competitiveness and are in the leading position; The tourism industry in Guangxi and Hainan is relatively backward, but the tourism resources are abundant and have a broad development prospect.
【作者单位】：海口经济学院;
【基金】：海南省社科联课题“互联网+海南旅游整合营销传播的策略研究”(HNSK(ZC)16-34) 海口市社科联课题“借鉴外地经验发展海口影视旅游研究”(2016-ZCKT-40)资助
【分类号】：F592.7
【正文快照】： 引言近年来,我国旅游业在改革实践中有了很大的进步和发展,已成为经济社会发展重要的原动力,对拉动社会经济发展,促进就业做出了巨大贡献。国家统计局资料显示,2014年全国旅游及相关产业增加值27524亿元,比上年增长11.5%(未扣除价格因素),增速高于同期国内生产总值(现价)3.3%,

【相似文献】