创意设计产业关联创新机理及评价体系研究

发布时间：2018-01-11 03:14

本文关键词：创意设计产业关联创新机理及评价体系研究　出处：《东华大学》2015年硕士论文　论文类型：学位论文

【摘要】：设计创新活动的流程包括产品的市场定位、设计研发、生产制造、营销传播，直至作为商品被用户采购。整个过程的价值成效依赖于彼此关联的资源要素之间的聚集合作，这种创新活动的过程可理解为“关联创新”。和同样强调合作的协同创新相比，两者的区别在于：协同创新主要从科技创新范畴强调知识产出过程中产学研的横向合作；而“关联创新”则从设计范畴中的产品生命周期的纵向发展角度探讨设计在实现市场价值过程中的相关资源要素之间的合作模式。关联创新的核心目标在于设计成果的产业化，但目前大量的设计成果在产业化过程中不能满足企业的实际需要，无法和市场对接，切断了关联合作的可能性；此外，即使创新设计成果达到了可市场化的要求，而相关企业在获得外部资源时仍然面临对合作成效不确定性的担忧，这种对风险的误读也将导致设计创新活动的失败。因此，必须运用关联机制对企业行为进行引导组织，降低关联过程中离散资源对象因风险问题导致的不信任对创新进程的阻碍。本文以创新体系的理论框架为依据，从关联创新业态的产生条件出发，研究关联创新业态机理。首先，从思维架构层面分析关联创新的要素及结构、资源交互过程机理等方面阐述关联创新机理，探讨资源要素的关联模式和发展途径；其次，从组织流程层面分析系统创新角度研究上下游活动的连接方式，探讨设计机构与企业之间关联合作行为的组织实现方式以及思路对策；最后，从操作层面引入“平台”机制，作为企业创新行为进行引导组织的操作手段，引导资源深度介入，提高创新成果的产业转化率。为保证关联创新机制在管理运行中的可靠性和有效性，引入一套基于关联创新业态的评价体系来界定创新合作的行为标准。本文基于评价体系逻辑模型，阐述了评价体系对关联创新的作用，并从产品设计、价值输出和创新能力三个层面思考提出评价体系的结构框架，以创新行为评价、创新产出成效和关联地理密度作为三大评价指标。致力于改变原先针对现象评价的研究现状，创新地把评价体系作为资源要素合作过程中彼此之间内聚和运行的条件，一方面是为了提高创新能力以及促协调合作，扩大关联创新的交互网络，另一方面也是对关联创新业态发展的整体成效评价，可作为扶持政策完善的依据，以达到的可复制的目的，规模化地提高机制的推广和运行能力，，最终形成可持续的创新“交互反馈”机制。最后，本文以设计知识服务平台案例的规划组织研究，对上述关联创新机理及评价体系的理论分析进行了验证。根据关联创新机理提出平台的建设目标要求设计平台的功能结构框架及其界面表现形式，制定出符合该平台运行和管理需求的评价指标内容，并对数据可视化形式进行表达。此设计知识服务平台的设计充分展现了关联创新机制发展的具体形式，证明了关联创新机理在运行和管理模式上可行性。
[Abstract]:Market positioning, design innovation process including product design, manufacturing, marketing communication, until the user purchases. As a commodity to be gathered cooperation between the resources of the whole process depends on the value of effectiveness in relation to each other, the process of innovation can be understood as "the relationship between innovation and innovation". Compared to the same collaborative cooperation the difference is: the collaborative innovation mainly emphasizes the cooperation of knowledge output from the middle process research on technological innovation; and "innovation" from the design category of product lifecycle in the longitudinal development perspective between the elements of design related resources in the realization of the market value of the mode of cooperation.
Innovation design is the core object is associated with the outcome of industrialization, but the current design results in a large number can not meet the actual needs of enterprises in the process of industrialization, and to market docking, cut off the possibility of Cooperation Association; in addition, even if the innovative design achievements reached the market requirements, and related enterprises in access to external resources when the cooperation is still facing uncertainty, the misunderstanding of risk will also lead to the failure of design innovation. Therefore, must use the association mechanism for enterprises to guide the behavior of organization, reduce the discrete resource object process due to the risk of problems caused by distrust of the innovation process of the obstacles.
Based on the theoretical framework of innovation system as the basis, starting from the production conditions of the relationship between innovation activities of the association of business innovation mechanism. Firstly, analysis the elements and structure of the relationship between innovation thinking from the architecture level, the association mechanism innovation resources interaction mechanism, to explore the relationship between mode and development way of resources; secondly, analysis of the connection study on system innovation of downstream activity from the organization process level and countermeasure discussion between design institutions and enterprises association cooperation behavior of the organization; finally, the introduction of the "platform" mechanism from the aspect of operation, as the enterprise innovation behavior to guide the operation of the organization means to guide resource depth intervention, improve the innovation achievements of industrial transformation rate.
In order to ensure the reliability of the relationship between innovation mechanism in the operation and effectiveness of introducing a set of related business innovation evaluation system based on the definition of innovation cooperation behavior standard evaluation system. This paper describes the logic model based on the function of the evaluation system of the relationship between innovation, and from the three aspects of product design, the value of the output and the ability of innovation thinking the framework of evaluation system, innovation behavior evaluation, innovation output effect and geographic density as three evaluation indexes. Dedicated to the research on the phenomenon of the change in the original evaluation, the evaluation system of innovation resources as elements of cooperation between cohesion and operation conditions, one is to improve the ability of innovation and promotion coordination and cooperation, expand the network interactive relationship between innovation, on the other hand, the overall effectiveness of the relationship between innovation industry development evaluation, can be used as support On the basis of policy improvement, we should achieve the goal of replication and scale up the promotion and operation capabilities of the mechanism, and ultimately form a sustainable innovation "interactive feedback" mechanism.
Finally, research program of this dissertation is to design the knowledge service platform of the case, the theoretical analysis of the relationship between innovation mechanism and evaluation system is verified. According to the relationship between innovation mechanism design requirement of platform function framework and the interface form of platform construction goal, establish evaluation indexes of the platform operation and management requirements. And the data visualization form of expression. This design design knowledge service platform, fully demonstrated the specific form of association mechanism innovation development, proved the relationship between innovation mechanism in the operation and management mode of feasibility.

【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F273.1

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