互联网金融对茶产业转型的影响研究

发布时间：2018-01-11 05:00

  本文关键词：互联网金融对茶产业转型的影响研究　出处：《福建茶叶》2017年07期 　论文类型：期刊论文

  更多相关文章： 互联网金融 茶产业转型 茶叶营销

【摘要】：茶产业是一项传统农业产业形态,茶叶作为我国最普遍的大众饮品,国内市场欣欣向荣,从古至今形成了完善的产业链。然而,近年来,随着社会经济与互联网金融的发展,茶产业面临着全新的机遇与挑战,"互联网金融+"下的茶产业新平台已经成为了目前我国茶叶企业发展的主要方面。要适应这样的茶产业发展新形势必须要进行恰当的转型,将互联网金融作为一种高质量的产业营销形势从茶产业的融资、服务、营销、品牌塑造入手进行全面的改革。本文通过对茶产业与互联想金融融合之下的融资形式、整合营销、品牌建立这三个方面进行研究,并给出其影响带来的茶业转型现状。
[Abstract]:The tea industry is a traditional agricultural industry, tea as the most common and popular drinks in China, thriving domestic market, has formed a complete industrial chain. However, in recent years, with the development of social economy and Internet banking, tea industry is facing new opportunities and challenges, "the new Internet financial platform + tea industry" has become the main aspects of the development of tea enterprises in China at present. Must be appropriate to adapt to the new situation of the development of the transformation of the tea industry, the Internet banking as a kind of high quality industrial marketing situation from the tea industry financing, service, marketing, brand building of comprehensive reform through. The tea industry and the mutual association of financial integration under the form of financing, integrated marketing, brand building of the three aspects of research, and given the impact of the tea industry to the status quo.

【作者单位】： 首都经济贸易大学金融学院;
【分类号】：F426.82;F724.6;F832
【正文快照】： 互联网金融是如今社会上能够经常看见的词语,在互联网如此普及的今天,人们对于互联网的需求与日俱增,甚至现在的许多行业都开始运用互联网进行工作。将互联网与茶产业金融互相融合成为一个整体,从根本上发生转变,衍生出全新的茶产业发展模式。目前我国的互联网金融有着一定的，

本文编号：1408176