惠州市文化产业竞争力与政府提升对策研究

发布时间：2018-01-14 18:10

本文关键词：惠州市文化产业竞争力与政府提升对策研究　出处：《深圳大学》2017年硕士论文　论文类型：学位论文

【摘要】：文化产业是21世纪的朝阳产业,是经济社会发展的重要动力以及满足人民群众日益增长的精神文化需求的重要途径。文化产业也是一个城市加快产业转型升级、提升城市文化软实力的重要战略支点。惠州是国家历史文化名城,文化底蕴深厚,发展文化产业潜力巨大。近年来,在政府高度重视和强力推动下,惠州文化产业发展迅速,区域文化产业竞争力不断提高。但对比惠州自身的发展愿景,以及省内领先城市的发展水平,惠州的文化产业竞争力还有很大的提升空间。本文以波特竞争力"钻石模型"为基础,结合产业管理和政府行为相关理论,运用定性和定量分析相结合的研究方法,从生产要素、需求条件、相关产业、文化企业、政府行为等多个因素着眼.利用因子分析法构建文化产业竞争力评价体系,对惠州市文化产业竞争力的现状、存在的问题及其产生的原因进行分析.综合对基本情况的定性分析和利用因子分析法进行的定量分析来看,尽管目前惠州市文化产业业生产要素体系基本健全,文化产业市场体系日臻成熟.文化企业发展态势良好,文化产业政策体系逐步完善.但还存在产业结构不合理、地区发展不平衡、产业特色不鲜明、龙头企业不突出、文化资源优势没有充分利用以及相关产业对文化产业竞争力支持不够等问题。产生这些问题原因主要有观念、制度、人才和政策等因素。文化产业的发展离不开政府行为的推动。惠州市文化产业竞争力的提升,需要惠州市政府有所作为。本文对惠州市政府应如何提升地区文化产业竞争力提出了有针对性的对策建议,认为政府应从健全文化产业人才政策体系、推动文化与金融有效融合、加速文化创意和科技成果的转化、提升文化消费需求、深化文化体制改革、培育和引进龙头企业、助力初创型和中小型文化企业的发展、优化和提升公共文化服务网络、推动文艺事业繁荣发展等方面入手提升文化产业竞争力。
[Abstract]:Cultural industry is the sunrise industry in 21th century. It is an important driving force of economic and social development and an important way to meet the increasing spiritual and cultural needs of the people. Cultural industry is also a city to speed up the industrial transformation and upgrading. Huizhou is a national historical and cultural city with profound cultural heritage and great potential to develop cultural industry. In recent years, Huizhou is highly valued and strongly promoted by the government. Huizhou cultural industry has developed rapidly and the competitiveness of regional cultural industry has been continuously improved. However, the development vision of Huizhou itself and the development level of leading cities in the province are compared. There is still much room for improvement in the competitiveness of cultural industry in Huizhou. Based on the "Diamond Model" of Porter's competitiveness, this paper combines the theories of industry management and government behavior. Using qualitative and quantitative analysis of the combination of research methods, from production factors, demand conditions, related industries, cultural enterprises. Using factor analysis method to construct the evaluation system of cultural industry competitiveness, to the present situation of cultural industry competitiveness in Huizhou city. Comprehensive qualitative analysis of the basic situation and the use of factor analysis for quantitative analysis, although the current Huizhou cultural industry production elements system is basically sound. The market system of cultural industry is maturing day by day. The development of cultural enterprises is good and the policy system of cultural industry is gradually consummating. However, there still exist unreasonable industrial structure, unbalanced regional development, and not distinct industrial characteristics. Leading enterprises are not outstanding, the advantages of cultural resources are not fully utilized and the related industries do not support the competitiveness of cultural industries. The main reasons for these problems are ideas and systems. Factors such as talent and policy. The development of cultural industry can not be separated from the promotion of government behavior and the promotion of the competitiveness of cultural industry in Huizhou. This paper puts forward some countermeasures and suggestions on how to improve the competitiveness of cultural industry in Huizhou city, and thinks that the government should improve the talent policy system of cultural industry. We will promote the effective integration of culture and finance, accelerate the transformation of cultural creativity and scientific and technological achievements, raise the demand for cultural consumption, deepen the reform of the cultural system, and foster and introduce leading enterprises. To promote the development of start-up and small and medium-sized cultural enterprises, to optimize and upgrade the public cultural service network, to promote the prosperity and development of literature and art, to enhance the competitiveness of cultural industry.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124

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