精准扶贫视域下乡村旅游产业发展动力因素实证研究——以武陵山片区为例

发布时间：2018-01-14 20:08

本文关键词：精准扶贫视域下乡村旅游产业发展动力因素实证研究——以武陵山片区为例　出处：《中央民族大学学报(哲学社会科学版)》2017年05期 　论文类型：期刊论文

【摘要】："旅游扶贫"关系到我国当前4000万贫困人口的脱贫及"2020年全面建成小康社会"重大战略目标的实现,而乡村旅游作为实现脱贫减贫的重要路径,厘清其产业发展的动力因子并进行精准施策,具有重要意义。本文从武陵山片区中抽取六个代表性村寨进行实证研究,结果显示:(1)供给系统是乡村旅游产业发展动力的核心引擎,但片区乡村旅游的供给侧改革势在必行,其中,地域品牌形象重建尤为迫切;(2)需求系统驱动力强劲,并已成为乡村旅游产业发展的重要动力保障,但片区当前较为低端的产品供给不能满足市场需求,政府应改变当前扶贫模式,从侧重于"资金扶贫"、"项目扶贫"向"智力扶贫"转变,帮助从业者进行适应游客需求特点的"产品创新";(3)管理系统仍存在诸多问题,其驱动作用有待进一步优化提升。
[Abstract]:"Tourism Poverty Alleviation" is related to the poverty alleviation of 40 million poor people in our country and the realization of the strategic goal of "building a well-off society in an all-round way in 2020", while rural tourism is an important way to achieve poverty reduction and poverty alleviation. It is of great significance to clarify the dynamic factors of its industrial development and to carry out precise strategies. This paper extracts six representative villages from Wuling Mountain for empirical research. The results show that the supply system is the core engine of the development of rural tourism industry, but the supply-side reform of rural tourism is imperative, among which, the reconstruction of regional brand image is particularly urgent. 2) the driving force of the demand system is strong and has become an important motive force for the development of the rural tourism industry. However, the current low-end product supply in the region cannot meet the market demand, so the government should change the current poverty alleviation model. From focusing on "financial poverty alleviation", "project poverty alleviation" to "intellectual poverty alleviation", helping practitioners to carry out "product innovation" adapted to the characteristics of tourists' needs; 3) there are still many problems in the management system, and its driving effect needs to be further optimized and improved.
【作者单位】：吉首大学文化产业发展研究中心;吉首大学商学院;
【基金】：国家社科基金西部项目“武陵山片区乡村旅游精准扶贫效益测度及益贫机制研究”(项目编号:17XGL003) 教育部人文社科研究青年基金项目“武陵山片区乡村旅游发展动力机制及优化策略研究”(项目编号:16XJC630003) 湖南省社科成果评审委员会重点课题“湖南武陵山片区乡村旅游精准扶贫绩效调查、评估及提升对策研究”(项目编号:XSP17ZDI023)阶段成果
【分类号】：F323.8;F592.7
【正文快照】： 一、引言目前,我国仍有约4000万贫困人口。其中,70%以上的贫困人口集中在14个集中连片特困区。早在2011年,《中国农村扶贫开发纲要(2011-2020年)》就将14个连片特困区作为国家扶贫攻坚的主战场,并在武陵山片区试点。对于武陵山片区而言,发展乡村旅游是广大贫困乡村脱贫致富

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