大连蓝莓产业发展研究

发布时间：2018-01-20 06:14

本文关键词： 蓝莓产业发展 SWOT分析大连　出处：《吉林大学》2015年硕士论文　论文类型：学位论文

【摘要】：蓝莓自20世纪初最先从美国开始进行栽培种植,从而带动了其他很多欧美和亚洲的国家发展蓝莓产业。我国于1983年开始小范围引种种植蓝莓,30多年来在育种、栽培、加工等方面取得了丰硕的成果,生产经营规模逐渐加大,蓝莓产品种类和结构日益丰富,市场需求大幅上升,产业发展迅速。我国辽宁省大连市具有独特的地理环境和气候条件优势,有利于蓝莓的生长,这使其成为我国野生蓝莓资源储量较为丰富的地区之一。由于蓝莓具有较高的经济和保健价值,因而使得蓝莓成为该地区经济发展的主要优势资源。蓝莓在大连的试栽过程中,产量指标表现良好,产品质量明显高于国内其它地区,是大连农业产业结构调整的一个新的经济增长点。但大连蓝莓产业无论从栽培面积,还是产品的深加工、市场销售等都没有形成规模。如何通过龙头企业或专业合作社的带动和引导作用,扩大大连蓝莓种植规模、蓝莓鲜品的储存及深加工产品研发、销售渠道开拓及品牌创建等,都是目前急需研究和解决的问题。本文通过对大连蓝莓产业发展现状进行调查分析,采用SWOT分析方法阐述了大连蓝莓产业发展的优势、劣势、机遇与挑战因素,进而提出大连蓝莓产业发展过程中的战略选择,并且通过上述研究有针对性地提出促进大连蓝莓产业发展的对策措施,探讨其发展壮大的有效途径,不仅能为大连合理调整蓝莓产业结构提供理论支持,同时也能从生产实际上切实提出发展具有地方特色产业的优势方案,对拓展大连农业产业功能、改善生态坏境、增加企业及农民收入等都具有重要意义。
[Abstract]:Blueberry was first cultivated in the United States in early 20th century, which has led many other countries in Europe, America and Asia to develop blueberry industry. In 1983, China began to plant blueberries on a small scale. More than 30 years in breeding, cultivation, processing and other aspects have achieved fruitful results, the scale of production and management gradually increased, blueberry products and structures are increasingly rich, the market demand increased significantly. Dalian City of Liaoning Province has unique advantages of geographical environment and climate conditions, which is conducive to the growth of blueberries. This makes it one of the regions with abundant resources of wild blueberry in China, because of its high economic and health value. Therefore, blueberry has become the main dominant resource for economic development in this region. During the trial cultivation of blueberry in Dalian, the yield index was good and the product quality was obviously higher than that in other regions in China. Dalian is a new economic growth point in the adjustment of agricultural industrial structure, but Dalian blueberry industry is not only cultivated area, but also the deep processing of products. Through leading enterprises or professional cooperatives to promote and guide the expansion of Dalian blueberry planting scale, the storage of blueberry fresh products and research and development of deep processing products. Sales channel development and brand creation are urgent problems to be studied and solved. This paper investigates and analyzes the current situation of blueberry industry development in Dalian. The advantages, disadvantages, opportunities and challenges of the development of Dalian blueberry industry are expounded by using SWOT analysis method, and the strategic choice in the development process of Dalian blueberry industry is put forward. And through the above research put forward the countermeasures and measures to promote the development of blueberry industry in Dalian, explore the effective way of its development and growth, not only can provide theoretical support for Dalian to adjust the industrial structure of blueberry reasonably. At the same time, it can also put forward the superiority plan of developing the industry with local characteristics from production, which is of great significance to expand the function of Dalian agricultural industry, improve the ecological environment and increase the income of enterprises and farmers.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.13

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