中国传媒产业FDI溢出效应理论与实证分析

发布时间：2018-01-21 19:57

本文关键词： 传媒产业外商投资溢出效应　出处：《东华大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着经济全球化趋势日益加强，各种跨国企业在利益的驱使下寻找着资本增值的机会。中国国内各产业开放步伐逐步加快，积极参与国际分工，引入国际资本，有关外资溢出效应的研究屡见不鲜，并日益成熟。中国传媒产业作为具有双重属性的产业，一方面恪守传媒舆论宣传职责，一方面积极进行市场化运作，组建媒介集团，积极拓宽融资渠道，进行资本运作，以便市场环境中与外资传媒巨头开展竞争或合作。自上世纪80年代开始外资对中国传媒市场的渗透就未停息过，无论政策收缩和松动，外资一直努力在规避甚至不惜触动政策，以求打开中国传媒市场。中国的传媒产业在享受着融资渠道渐宽便利的同时也面临着来自传媒巨头的竞争压力。那么传媒行业与外资的“联姻”是否能促进中国传媒产业的发展和优化？外资进入这一产业所产生的溢出效应如何？本文通过理论与实证分析试着给出参考性解答。本文从外资与中国传媒产业发展出发，重点分析了传媒产业利用外资的现状和背景，，以及传媒产业利用外资的方式和规模等基础性研究；随后在第三章逐渐切入到文章的核心——外资进入传媒产业的溢出效应分析，这一章是中国传媒产业外资溢出效应的理论与影响分析，主要探讨了外资进入对中国传媒产业资本结构的影响和理论上的溢出正负效应，奠定溢出效应的理论基础；第四章是论文的重点，通过构建经验模型即柯布-道格拉斯生产模型的变形，运用计量统计方法对样本数据进行相关分析和回归分析，并根据中国传媒产业政策延续性，把样本数据进行阶段性拆分，从而做出更贴近传媒产业实践的实证分析，最后拟合出模型，通过模型分析得出传媒产业外资的溢出效应影响程度；最后一章是对全文的总结，鉴于数据和信息的不完全，任何研究都是某一时段的不全面的研究，论文也旨在抛砖引玉，以期引起更多学者的关注，其中也指出了今后继续研究的方向。
[Abstract]:With the increasing trend of economic globalization, all kinds of multinational enterprises are looking for opportunities for capital appreciation under the driving of interests. China's domestic industries are opening up step by step, actively participate in the international division of labor, and introduce international capital. As a dual industry, China's media industry, on the one hand, strictly abide by the responsibility of media publicity, on the one hand, actively carry out market-oriented operation. Set up media groups, actively broaden financing channels, and carry out capital operation. Since -20s, the penetration of foreign capital to the Chinese media market has not stopped, regardless of policy contraction and loosening. Foreign investment has been trying to circumvent or even touch the policy. In order to open up the Chinese media market, the Chinese media industry is enjoying the widening of financing channels and is also facing the competitive pressure from the media giants. Will it promote the development and optimization of Chinese media industry? What are the spillover effects of foreign capital entering this industry? This paper tries to give a reference solution through theoretical and empirical analysis. From the perspective of foreign investment and the development of Chinese media industry, this paper focuses on the analysis of the current situation and background of the media industry's utilization of foreign capital, as well as the basic research on the mode and scale of the media industry's utilization of foreign capital. Then in the third chapter, we gradually cut into the core of the article-foreign capital into the media industry spillover effect analysis, this chapter is the theory and impact analysis of foreign capital spillover effect of Chinese media industry. The paper mainly discusses the influence of foreign capital entry on the capital structure of Chinese media industry and the positive and negative spillover effect in theory, which lays the theoretical foundation of spillover effect. Chapter 4th is the focus of the paper, through the construction of empirical model, namely Cobb-Douglas production model deformation, the use of econometric methods to sample data correlation analysis and regression analysis. And according to the continuity of Chinese media industry policy, the sample data are split in stages, so as to make more close to the practice of the media industry empirical analysis, and finally fit the model. Through the analysis of the model, the influence degree of the spillover effect of foreign capital in the media industry is obtained. The last chapter is a summary of the full text, in view of the incomplete data and information, any research is an incomplete study of a certain period of time, the paper also aims to draw the attention of more scholars. It also points out the direction of further research.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206-F;F832.6

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