文化产业社会效益的实现方式研究

发布时间：2018-01-21 19:39

本文关键词： 文化产业社会效益实现方式　出处：《河北师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：文化是国家和民族生存和发展的重要力量,人类社会的每一次跃进都伴随着文化历史性的进步。当今世界,文化生产力已经成为综合国力竞争的重要内容。伴随着经济全球化,文化产业已经成为推动国民经济发展的支柱性产业和新的经济增长点。近十年来,我国文化产业在国家政策和市场环境的刺激下迅速发展,在国家经济社会中的重要地位和作用已经成为不争的事实。我国文化产业与发达国家相比起步晚,发展不充分,在社会主义文化市场体制下不可避免的存在着一些问题。文化产品作为经济物品与社会意识相融合的产物,具有社会意识形态属性和商品属性。这种双重属性决定了文化产业的二重性,即社会效益和经济效益。二者既有相互一致的一面,都是文化产业所追求的价值;二者又有相互背离的一面,一些企业或个人在追求经济效益时,会出现以损害社会效益为代价的现象。因此,能否正确认识社会主义文化产业的社会效益和经济效益,能否正确处理和把握这二者之间的关系,是实现文化产业大繁荣、发展成为国民经济支柱性产业的关键所在。党的十八届三中全会中提出“坚持以人民为中心的工作导向,坚持把社会效益放在首位、社会效益和经济效益相统一。”“进一步深化文化体制改革。”本文以国家的文化政策方针为导向,从现实文化产业中存在问题为出发点,结合理论和实践两方面,寻求解决文化产业社会效益实现的最佳途径。本文首先通过对国内外文化产业理论的研究,对国外文化产业发展的现状有了初步的了解。再此基础上,继续阐述了我国文化产业和社会效益的基本理论知识,包括文化产业的基本特征和社会效益的基本内容。文化产业的意识形态属性决定了文化产业社会效益对加强国民的思想道德建设和国家文化软实力等方面有着重要的推动作用。在此基础上阐述了发展以社会效益为首位的文化产业是建设社会主义先进文化、构建中国特色社会主义文化事业、加强精神文明建设、满足人们精神文化需求的需要;是坚持可持续发展重要战略,实现民族文化发展和传承的根本;也是增强文化企业的生命力和市场竞争力的需要;也是提升我国文化软实力、参与国际文化竞争、推动中国文化走向世界的必然选择。其次,论述了当前我国文化产业社会效益的现状。通过查阅相关资料,阐述了我国当前文化产业社会效益发展过程当中已经取得的一部分成就,如各行各业文化精品不断涌现,文化服务较以前相比有了明显的改善,公共文化服务体系进一步完善,文化企业的发展模式更加活跃,文化产业项目应运而生(如特色文化产业小镇)带动了当地的经济发展,同时也为当地文化产业的社会效益做出了巨大的贡献。但是需要我们注意的是,社会效益在实现的过程中也存在着一些问题,如:法律监管体系不完善、文化管理体制不完善导致文化市场秩序混乱,违法侵权行为严重;文化产业的评价体系过于片面,过分追求GDP的增长,导致地方政府和企业为了政绩和利润,不计后果片面地追求经济效益,使文化产业的数量和质量之间失衡,带来了大量历史遗留问题。最后,根据本文所提出的文化产业社会效益中存在的主要问题,从不同角度出发对这些问题提出了行之有效的解决方案,这也是本篇文章的重点之所在。主要途径包括完善文化市场管理体系、加强法律监管体系、行业人的自律、构建合理的文化产业和文化资源评估体系等方面入手,对文化产业社会效益的实现方式进行了细致的分析,只有加强政府、社会和个人各方的努力才能实现文化产业的大发展,才能实现“两个百年”的奋斗目标,才能实现伟大民族复兴的中国梦。本文通过对文化产业社会效益实现方式的研究,力图对以后的相关内容研究提供理论依据和指导,笔者也会在以后的学习生活中不断完善相关理论知识,为文化产业发展做出应有的贡献。
[Abstract]:Culture is an important force in the country and the nation's survival and development, every leap of human society are accompanied by cultural and historical progress. Nowadays, cultural productivity has become an important part of the comprehensive national strength competition. With the economic globalization, the cultural industry has become a pillar industry to push the development of national economy and new economy growth. In the past ten years, China's cultural industry in the rapid development of national policy and market environment under the stimulation of the important position and role in the country's economy and society has become an indisputable fact. China's cultural industry started late compared with the developed countries, the development is not sufficient, in the socialist cultural market system is inevitable there are some problems. The product of cultural products as economic goods and social consciousness by the combination with social ideology and commercial attribute. This nature determines the The duality of culture industry, social and economic benefit. The two are both consistent with each other, is the pursuit of the value of cultural industry; the two have a deviate from each other, some companies or individuals in the pursuit of economic benefits, will appear to damage the social cost of the phenomenon. Therefore, whether a correct understanding of the socialist cultural industry social benefits and economic benefits, can correctly handle and grasp the relationship between the two, is to realize the prosperity of the cultural industry development has become a key pillar industry of the national economy. In the third Plenary Session of the 18th CPC Central Committee the party's proposed "adhere to the people-centered job oriented, adhere to the social benefits in the first place, the social benefit and economic benefits." "to further deepen the reform of the cultural system. Based on the national cultural policy oriented, the problems from the reality of the cultural industry As a starting point, combined with the two aspects of theory and practice, seek the best way to solve the cultural industry social benefits. Firstly, through the research of domestic and international cultural industry theory, a preliminary understanding of the status of the development of cultural industry in foreign countries. On this basis, to expound the basic theory of China's cultural industry and society benefit, basic content includes the basic characteristics and social benefits of the cultural industry. Cultural industry determines the ideology of cultural industry social benefit plays an important role in strengthening the soft power of Ideological and moral construction of national culture and national. On the basis of the development of the social benefits as the first cultural industry construction the construction of advanced socialist culture, Chinese socialist cultural undertakings, strengthen the construction of spiritual civilization, to meet the needs of spiritual and cultural needs of the people is strong; Hold an important strategy for sustainable development, realizing the fundamental national culture heritage and development; also need to enhance the vitality of the enterprise culture and market competitiveness; but also enhance China's cultural soft power, participate in international cultural competition, promote the inevitable choice of China culture to the world. Secondly, this paper discusses the current situation of cultural industry in our country. The social benefits access to relevant information, elaborated our country current cultural industry social development process has been a part of achievements, such as cultural products continue to emerge from all walks of life and cultural services than before compared have significantly improved the public cultural service system to further improve the development mode of cultural enterprises more active, cultural industry (such as the characteristics of the project came into being the cultural industry town) promote local economic development, but also for the local culture industry has made tremendous social benefits. Offer. But we need to pay attention to the social benefits, there are also some problems, such as: in the process of the realization of legal supervision system is not perfect, imperfect management system lead to cultural cultural market disorder, illegal violations seriously; the cultural industry evaluation system is too one-sided, excessive pursuit of GDP growth, leading to the local government and in order to enterprise performance and profits, regardless of the outcome of one-sided pursuit of economic benefits, the balance between the quantity and quality of the cultural industry, brought a lot of historical issues. Finally, according to the main problems of cultural industry social benefits in this paper, from different point of view put forward effective solutions to these problems, this is this article the key point. The main way to include to improve the cultural market management system, strengthen the legal supervision system, industry self-discipline, build a reasonable culture The industrial and cultural resources evaluation system of the implementation of the cultural industry social benefits are analyzed, only to strengthen the government, society and individual efforts to realize the great development of cultural industry, to achieve the "two 100 year" goal, to achieve the great rejuvenation of the nation's China this dream. Through the research on the realization of cultural industry social benefits, tries to study the relevant contents of the future and provide a theoretical basis and guidance, we will constantly improve the relevant theoretical knowledge learning in later life, for the development of cultural industries and make due contributions.

【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124

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