中国信息资源产业结构优化的政策取向:来自数字出版行业的分析

发布时间：2018-01-23 08:40

本文关键词： 信息资源产业数字出版业结构政策灰色关联　出处：《中国人口·资源与环境》2017年12期 　论文类型：期刊论文

【摘要】：随着我国整体经济结构的升级转型,作为战略性新兴产业的信息资源产业迅速发展,成为衡量国家软实力的重要标准。在信息资源产业快速发展而缺乏必要政策规制的当下,选择数字出版行业这一信息资源产业的典型代表科学分析其发展现状,并提出有利于促进产业发展的结构政策,具有必要性和现实意义。基于此,本文利用中国数字出版产业年度报告和中国统计年鉴中2006—2015年的数据,以信息资源产业的重要构成内容数字出版业作为分析对象,分析了产业发展规模和行业结构现状,进而利用灰色关联分析方法从收入规模、发展速度两个维度研究了数字出版业的行业结构特点。结果显示:各构成行业对数字出版业发展贡献程度的重要性不一。(1)从收入规模维度分析,数字出版业各行业与数字出版业关联度从大到小依次为:网络游戏、互联网广告、手机出版、电子图书、数字报纸、数字期刊、在线音乐、网络动漫、博客;(2)从发展速度来看,数字出版业各行业与数字出版业关联度从大到小依次为:网络游戏、互联网广告、手机出版、网络动漫、数字期刊、电子图书、在线音乐、数字报纸、博客。在此基础上,本文提出了优化数字出版产业结构政策的对策和建议:(1)增强政策的层次性和灵活性,优化产业结构,实现各行业分层次的全面发展;(2)采取财政鼓励、金融支持等经济类政策手段加大重点行业扶植力度,发挥产业市场和资本市场的联动效应;(3)综合应用各类政策工具,实现相关产业与数字出版业及其各构成行业之间的有效整合,为我国信息资源产业结构优化政策的发布提供参考。
[Abstract]:With the upgrading and transformation of China's overall economic structure, the information resources industry, as a strategic emerging industry, has developed rapidly. It has become an important standard to measure the soft power of the country. At the moment when the information resources industry develops rapidly and lacks the necessary policies and regulations, the representative of digital publishing industry is selected to scientifically analyze the current situation of its development. It is necessary and practical to put forward the structural policy which is conducive to promoting the development of industry. Based on the data from the annual report of China's digital publishing industry and the China Statistical Yearbook from 2006 to 2015, this paper takes the digital publishing industry, an important component of the information resources industry, as the object of analysis. This paper analyzes the scale of industry development and the current situation of industry structure, and then uses the grey correlation analysis method to analyze the income scale. The two dimensions of development speed study the characteristics of the industry structure of digital publishing industry. The results show that the contribution of each industry to the development of digital publishing industry is different from the perspective of income scale. The related degree between digital publishing industry and digital publishing industry is as follows: network game, Internet advertisement, mobile phone publishing, e-book, digital newspaper, digital periodical, online music, network animation, blog; From the development speed, the relationship between digital publishing industry and digital publishing industry from big to small is: network games, Internet advertising, mobile publishing, online animation, digital periodicals, e-books. On the basis of this, this paper puts forward the countermeasures and suggestions to optimize the policy of digital publishing industry structure. (1) to enhance the level and flexibility of the policy and optimize the industrial structure. To realize the all-round development of various industries; (2) adopting financial encouragement, financial support and other economic policy measures to strengthen the support of key industries and give full play to the linkage effect between industrial market and capital market; 3) applying all kinds of policy tools synthetically to realize the effective integration between the related industries and the digital publishing industry and their constituent industries, and to provide a reference for the promulgation of the policy of optimizing the industrial structure of information resources in our country.
【作者单位】：中国人民大学信息资源管理学院;中国人民大学智慧城市研究中心;中国人民大学农业与农村发展学院;桂林理工大学现代企业管理研究中心;
【基金】：国家自然科学基金项目“我国信息资源产业发展政策及管理研究”(批准号:71133006) 中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)项目“基于大数据的智慧城市服务关键技术研究及典型应用”(批准号:15XNLQ08) 广西高校人文社会科学重点研究基地基金项目“广西省信息资源企业创新影响因素及其实证研究”(批准号:16YC005)
【分类号】：G239.2
【正文快照】： 随着全球信息化水平的不断提升和经济增长方式的加速转型,信息资源作为现代经济发展的一种重要战略资源受到越来越多的关注和重视,深入推进信息资源产业的发展成为当今不少国家谋求国际竞争力和全球影响力的一项战略选择。2016年中共中央办公厅、国务院办公厅印发的《国家信息

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