中国体育产业海外并购的特征、动因及影响研究

发布时间：2018-01-28 18:25

本文关键词： 体育产业海外并购特征动因　出处：《西安体育学院学报》2017年04期 　论文类型：期刊论文

【摘要】：中国体育产业海外并购是发生在体育产业领域内的重大事件,是一个新动向,将对我国体育产业的未来发展趋势产生深远影响。梳理相关文献,对我国体育产业并购的特点、动因和影响进行深入分析。研究发现,海外并购是我国体育产业优化升级的表现,民营企业布局体育产业,借助体育产业拓展国际发展战略,主要并购对象集中于欧美国家。体育产业海外并购的动因主要有政策驱动、市场驱动和优质IP资源等因素。体育产业海外并购的影响主要有:体育产业海外并购将助推"一带一路"战略的实施,加速体育治理体系现代化建设,有助于中小资本进入体育产业领域,有助于民族传统文化"走出去";但也要警惕民营大型企业体育产业海外并购可能抑制中小资本介入体育产业,挤压民族传统文化的生存空间。建议培育优质体育资源、全面推动全民健身战略的实施,协同"一带一路"战略等国家大战略,转变政府职能,塑造民族传统文化品牌。
[Abstract]:The overseas M & A of China's sports industry is an important event in the field of sports industry and a new trend, which will have a far-reaching impact on the future development trend of China's sports industry. The characteristics, motivation and influence of sports industry M & A in China are analyzed in depth. It is found that overseas M & A is the manifestation of the optimization and upgrading of sports industry in China and the distribution of sports industry by private enterprises. With the help of sports industry to expand the international development strategy, the main targets of M & A are concentrated in Europe and the United States. The motivation of overseas M & A of sports industry is mainly driven by policy. The influence of overseas M & A of sports industry mainly includes: the overseas M & A of sports industry will promote the implementation of "Belt and Road" strategy and accelerate the modernization of sports governance system. It is helpful for the small and medium-sized capital to enter the field of sports industry and help the national traditional culture to "go out"; However, it is also necessary to guard against overseas mergers and acquisitions of the sports industry of large private enterprises, which may inhibit the involvement of small and medium-sized capital in the sports industry and squeeze out the living space of the national traditional culture. It is suggested that high-quality sports resources should be cultivated. Promote the implementation of the national fitness strategy, coordinate with the "Belt and Road" strategy and other national strategies, transform government functions, and shape the national traditional culture brand.
【作者单位】：淮北师范大学;
【基金】：安徽省教育厅高校人文社科重点研究项目(SK2015A92) 安徽省体育社会科学项目(ASS2014206) 国家级大学生创新训练计划项目(201510373040) 省级大学生创新训练计划项目(201410373130) 校级教研项目(JY14161)
【分类号】：G80-05
【正文快照】： 2016-06-07,苏宁集团董事长张近东宣布以约2.63亿欧元的价格收购意大利国际米兰足球俱乐部68.55%的股份。这是继2014年国务院发布《关于加快发展体育产业促进体育消费的若干意见》(简称“46号文”)以来,第5起中国企业海外体育产业并购的案例。前4例分别是:2015-08万达集团以4

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