靖安县旅游产业集群发展策略研究

发布时间：2018-02-03 00:54

本文关键词： 旅游产业集群整体开发全域旅游宜春旅游靖安县　出处：《江西财经大学》2016年硕士论文　论文类型：学位论文

【摘要】：旅游产业集群是指与旅游业直接或间接相关的多个产业,因为优良的旅游资源、市场或旅游目的地自发聚集形成的具有一定规模的聚集区或聚集体。政府对旅游产业实行鼓励和发展的政策,其高关联性和强带动性是主要原因。随着旅游业的脱颖而出,旅游产业集群能够提升当地旅游产业竞争力得到证实,各地政府开始关注如何构建适合当地旅游发展的产业集群。江西省与时俱进,明确提出要推进旅游强省建设,加强旅游产业转型升级,并正式公布了35个重点旅游产业集群名单,靖安县旅游产业集群入选其中。那么,靖安旅游产业集群该如何发展?这成为江西省乃至国内其他地区旅游界关注的问题。本文以江西省宜春市靖安县旅游产业集群为研究对象,在相关理论的指导下,通过SWOT分析法,对靖安县的内部环境进行优势、劣势分析,判断其发展中可能遇到的机遇和挑战,最终得出以下结论:首先,靖安县的旅游资源属于复合型资源,空间分布疏密得当,各类资源聚合为若干个特色鲜明的组团,加上优越的气候条件,非常适合整体布局、分组团渐次开发。其次,靖安县丰富的旅游资源、优越的地理条件和多样的旅游业态是发展当地旅游产业的积极因素,但是也有基础设施建设欠缺、客源结构单一以及因核心产品特色不明显而导致吸引力不足和企业间关联度低等方面的劣势,当然,游客对复合型旅游目的地的青睐,以及偏好自主、自助为主的旅游方式给靖安旅游带来了新的发展机遇,同时也有来自于周边景区旅游产品同质化的威胁。最后,立足于靖安的经济、文化、社会和生态文明建设,规划靖安县旅游产业集群的空间布局,即“一城三镇六片区”,然后提出“旅游+”的发展方向,将靖安的旅游与文化、产品、营销、和其他产业相结合,提出了充实内涵,提升形象;创新思维,构建支撑;推广营销,拓展市场;融合产业,整体推进的发展对策,鼓励旅游与其他产业联合发展、整体开发,以促进旅游产业的竞争力全面提升为发展目标。
[Abstract]:Tourism industry cluster refers to a number of industries directly or indirectly related to tourism because of its excellent tourism resources. A gathering area or collective of a certain scale formed by the spontaneous gathering of markets or tourist destinations. The government implements a policy of encouraging and developing the tourism industry. With the development of tourism industry cluster has been proved to be able to enhance the competitiveness of local tourism industry. Local governments began to pay attention to how to build a suitable local tourism development of industrial clusters. Jiangxi Province with the times, clearly proposed to promote the construction of a strong tourism province, strengthen the transformation and upgrading of the tourism industry. And officially announced the list of 35 key tourism industry clusters, Jingan County tourism industry cluster selected. So, Jingan tourism industry cluster how to develop? This has become a concern of tourism industry in Jiangxi Province and even other areas in China. This paper takes Jingan County tourism industry cluster of Yichun City Jiangxi Province as the research object under the guidance of relevant theory through SWOT analysis. This paper analyzes the advantages and disadvantages of the internal environment of Jingan County, judges the opportunities and challenges that may be encountered in its development, and finally draws the following conclusions: firstly, the tourism resources of Jingan County belong to compound resources. Space distribution is appropriate, all kinds of resources converge into a number of distinct characteristics of the group, plus superior climate conditions, very suitable for the overall layout, group gradual development. Secondly, Jingan County rich tourism resources. Favorable geographical conditions and diversified tourism patterns are positive factors for the development of local tourism industry, but there are also lack of infrastructure construction. The single structure of tourists and the lack of obvious characteristics of core products lead to the disadvantages of lack of attraction and low degree of correlation among enterprises. Of course, tourists favor the complex tourist destinations and prefer to be independent. Self-help tourism brings new opportunities for Jingan tourism, but also comes from the threat of homogenization of tourism products in the surrounding scenic spots. Finally, based on the Jingan economy, culture. Social and ecological civilization construction, planning Jingan County tourism industry cluster spatial layout, that is, "one city, three towns, six districts", and then put forward the "tourism" development direction, will Jingan tourism and culture, products, marketing. Combine with other industries, put forward to enrich the connotation, enhance the image; Innovative thinking, construction support; Promote marketing, expand the market; In order to promote the competitiveness of tourism industry in an all-round way, we should encourage tourism to develop in combination with other industries and develop it as a whole.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592.7

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