战略性新兴产业企业商业模式创新研究

发布时间：2018-02-27 12:49

本文关键词： 战略性新兴产业企业商业模式演化机理创新　出处：《哈尔滨理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：战略性新兴产业的发展是实现我国经济跨越式发展，在新一轮经济竞争中占领制高点的重要引擎，温家宝总理于2010年9月8号召开的国务院常务会议上提出重点发展新能源等七大战略性新兴产业以推动我国经济快速发展，而战略性新兴产业发展是以战略性新兴产业企业发展为支撑，本研究将战略性新兴产业内企业简称为战略性新兴企业，在政府的大力支持下，我国战略性新兴企业虽然取得了较快发展，但企业普遍面临商业模式创新技术驱动不足与商业模式同质化等问题。然而当今企业竞争的关键在于商业模式的竞争，我国战略性新兴企业在未来发展过程中只有通过技术驱动创新商业模式才能获得长远发展。因此，为了更好地促进战略性新兴企业发展，使我国战略性新兴企业在国际竞争中占据优势地位，亟需对战略性新兴企业商业模式创新规律进行系统探索。首先通过梳理国内外学者关于商业模式内涵、构成要素及商业模式创新等研究成果，同时结合战略性新兴企业本质特征，科学界定了战略性新兴企业商业模式内涵，，基于战略性新兴企业技术先导性特征，构建了技术驱动视角下战略性新兴企业商业模式创新的概念模型，在对战略性新兴企业商业模式创新现状分析的基础上，揭示了战略性新兴企业商业模式创新过程与企业能力之间的作用关系，基于自组织理论分析了企业商业模式创新过程中的演化机理，揭示了战略性新兴企业商业模式创新的阶段特征；之后，基于企业商业模式创新阶段与企业能力水平的对应关系，确定了战略性新兴企业商业模式创新阶段的识别标准，并从商业模式要素创新出发设计了不同创新阶段的企业商业模式创新路径，通过对企业能力进行评价确定战略性新兴企业商业模式创新阶段，并提出了战略性新兴企业商业模式创新的对策建议。最后以无锡尚德为对象进行商业模式创新的实证研究，验证了本研究的科学性与实用性，本研究为战略性新兴企业商业模式创新提供理论指导与决策参考。
[Abstract]:The development of strategic emerging industries is an important engine to realize the leapfrog development of our economy and occupy the commanding heights in the new round of economic competition. At the executive meeting of the State Council held on September 8th 2010, Premier Wen Jiabao proposed to focus on developing seven strategic emerging industries, such as new energy, in order to promote the rapid economic development of our country. The development of strategic emerging industries is supported by the development of strategic emerging industries. Although the strategic emerging enterprises in our country have made rapid development, they are generally faced with the problems of lack of innovative technology driving and homogenization of business models. However, the key to the competition of enterprises nowadays lies in the competition of business models. In order to promote the development of strategic emerging enterprises in China, the long-term development of strategic emerging enterprises can be achieved only through the innovative business model driven by technology in the process of future development. It is urgent to explore the innovation rules of the business model of the strategic emerging enterprises because of the superiority of our country's strategic emerging enterprises in the international competition. First of all, through combing the domestic and foreign scholars about the business model connotation, the constituent elements and the business model innovation and so on, at the same time, combined with the strategic emerging enterprise essential characteristic, scientifically defined the strategic emerging enterprise business model connotation. Based on the technological leading characteristics of strategic emerging enterprises, this paper constructs a conceptual model of business model innovation of strategic emerging enterprises from the perspective of technology drive, and analyzes the present situation of business model innovation of strategic emerging enterprises. This paper reveals the relationship between the innovation process of the business model and the ability of the enterprise, and analyzes the evolution mechanism of the innovation process of the business model based on the self-organization theory. Then, based on the corresponding relationship between the innovation stage of the business model and the level of enterprise capability, the identification criteria of the innovation stage of the business model of the strategic emerging enterprise are determined, and the characteristics of the stage of the innovation of the business model of the strategic emerging enterprise are revealed. And from the innovation of business model elements, the paper designs the innovation path of business model in different innovation stages, and determines the innovation stage of business model of strategic emerging enterprise by evaluating the enterprise's ability. Finally, the paper makes an empirical study on business model innovation in Wuxi Shangde, which verifies the scientific and practical nature of this study. This study provides theoretical guidance and decision-making reference for the innovation of business model of strategic emerging enterprises.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F276.44;F721

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