基于SWOT分析的我国手机视频产业发展路径分析

发布时间：2018-03-04 22:08

本文选题：手机视频　切入点：SWOT分析　出处：《浙江传媒学院》2015年硕士论文　论文类型：学位论文

【摘要】：新技术与传统媒体的融合会逐渐衍生出新的媒介形态，而手机媒体则是当前融合过程中最新的一种媒介形态，在信息传播的时间和空间上有着更大的灵活度。在此背景下，伴随着随着移动网络的普及、4G牌照的发放以及广电行业的政策支持，我国移动端视频行业终于迎来了新一轮发展高峰。三大运营商对手机视频的扶持力度逐渐加大，在线视频企业移动端进程的日益深化，，我国移动视频行业不断涌现出新兴动态，业内人士对此的关注度也随之持续升温，手机视频经过多年的蓄积终于迎来了最佳的发展时机。本文立足于“SWOT”模型探索分析我国手机视频产业的发展路径。在理清手机视频相关概念的基础上，一方面对学界的研究成果进行归类总结，另一方面对业界关于手机视频的发展轨迹进行梳理。随后从手机视频当前的优势与机会入手，分析探讨其存在的劣势与不足。最后基于4G发展的新机遇，笔者试图构建“S+0”（优势机遇）组合模式，从宏观、中观、微观三个层面给出我国手机视频产业发展的的应对策略。移动互联网技术的不断发展，使得手机视频能够逐渐摆脱对时间、地点、环境、终端、平台等多种因素的依赖，完全实现以“人”为中心提供服务。可以说手机视频的发展历程是一个不断挖掘人的内在价值需求，并不断满足这一需求的过程。
[Abstract]:The integration of new technology and traditional media will gradually developed a new media form, while the mobile phone media is a new media form the fusion process in the dissemination of information, time and space are more flexible. In this context, accompanied with the popularity of mobile networks, 4G license issuing and broadcasting industry policy support, China's mobile video industry has finally ushered in a new round of development summit. Support for the mobile phone video of the three operators to increase gradually, the deepening process of online video mobile terminal business, mobile video industry in China constantly emerging dynamic industry this attention mobile phone video will continue to heat up, after years of accumulation of development finally ushered in the best time.
This article is based on the "SWOT" analysis model to explore the development path of China's mobile phone video industry. Based on the clarification of mobile phone video related concepts, classifies and summarizes the research results on the one hand, on the other hand to sort out the industry development track of mobile phone video. After starting from the current advantages and opportunities of mobile phone video the analysis of its disadvantages and shortcomings. Finally, based on the new opportunities for the development of 4G, the author tries to construct "S+0" (advantage opportunity) combined mode, from the macro, meso and micro levels of three strategies are our mobile phone video industry.
The continuous development of mobile Internet technology, mobile phone video can gradually get rid of the time, location, environment, terminal and platform dependent on a variety of factors, the full realization of the "people" as the center to provide services. It can be said that the development of mobile phone video is a constantly excavate people's intrinsic value demand, and continue to meet the the demand.

【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206-F

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