中国网络视频产业市场集中度及优化建议

发布时间：2018-03-15 20:19

本文选题：网络视频　切入点：市场集中度　出处：《河北大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着三网融合的推进和网民基数的稳步增长,网络视频从出现在中国市场到如今成为国内互联网第一大应用,短短几年时间就得到了飞速发展,成为传媒领域发展的一大热点。同时,伴随着网络视频产业的飞速发展,产业内市场主体从最初的寥寥无几,到各种风投资本大量涌入出现“百家争鸣”的现象,再到如今大浪淘沙而剩下的为数不多的几家厂商。在网络视频产业的发展过程中,有版权纠纷、有市场红利,有市场规模迅猛增长之喜,更有成本居高不下之伤,一个飞速发展的产业往往在蕴含着巨大市场能量的同时,也存在着纷繁复杂的矛盾。网络视频产业从来不缺乏竞争和淘汰,但未来更需要联盟和合作,这是一个极具吸引力产业发展的必经阶段,由此引发的机遇和问题值得我们去把握和深思。市场集中度是衡量市场结构竞争性和垄断性的一个重要指标,它反映了少数大企业的市场支配力和在特定市场中市场份额的集中程度。本文以市场集中度指标衡量中国网络视频市场的结构状况。本文第一部分简要概述了研究背景和意义研究现状研究思路、创新点。第二部分阐述了中国网络视频产业的发展现状,包括产业发展阶段、产业收入变化和产业内市场主体概况。第三部分引入市场集中度理论,并以市场集中度理论为基础划分市场结构类型。第四部分将市场集中度理论与中国网络视频产业市场状况相结合,并得出中国网络视频产业市场结构所属类型和存在的问题。第五部分从政策、产业、个体厂商等角度提出优化中国网络视频产业市场集中度的建议。
[Abstract]:With the promotion of the integration of three networks and the steady growth of the number of Internet users, network video has developed rapidly from its appearance in the Chinese market to its status as the largest domestic Internet application in just a few years. At the same time, with the rapid development of the network video industry, the market main body in the industry from the initial few, to a large number of venture capital influx "a hundred schools of thought" phenomenon. In the course of the development of the online video industry, there are copyright disputes, market dividends, the joy of the rapid growth of the market scale, and the injury of high costs. A rapidly developing industry often contains huge market energy, but also has numerous and complex contradictions. The network video industry has never lacked competition and elimination, but the future needs more alliance and cooperation. This is a necessary stage for the development of an attractive industry, and the opportunities and problems arising therefrom are worth grasping and pondering over. Market concentration is an important index to measure the competitiveness and monopoly of market structure. It reflects the market dominance of a few large enterprises and the degree of concentration of market share in a particular market. This paper uses the market concentration index to measure the structure of China's network video market. The first part of this paper gives a brief overview of the research. The background and significance of the current research ideas, The second part describes the current situation of the development of China's network video industry, including the stage of industry development, the changes of industry income and the general situation of the main body in the industry. The third part introduces the theory of market concentration. In part 4th, we combine the theory of market concentration with the market situation of Chinese network video industry, and divide the type of market structure based on the theory of market concentration. Part 4th combines the theory of market concentration with the market situation of Chinese network video industry. In 5th, the author puts forward some suggestions on how to optimize the market concentration of China's network video industry from the aspects of policy, industry, individual manufacturers and so on.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G229.2-F

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