旅游与婚庆产业的融合:市场需求分析、产业价值链分析及路径

发布时间：2018-04-10 14:07

本文选题：产业融合 + 旅游产业　；参考：《科技广场》2016年04期

【摘要】：在经济规律和国务院有关文件精神的引领下,我国旅游产业融合发展的领域大为拓展,融合深度也有所加强。近年来,旅游与婚庆产业的融合也成为旅游产业融合发展的重要领域。本文在对婚庆旅游市场需求、旅游产业与婚庆产业的主要构成、旅游与婚庆产业价值链进行分析的基础上,论证了旅游与婚庆产业融合的可行性:旅游与婚庆产业素有交叉,资源共用;两大产业互助互推,共同发展。基于此,提出了旅游与婚庆产业的资源融合、功能融合、市场融合和品牌融合四大路径,以及两大产业融合的注意事项,包括政府部门支持,行业协会牵头;期待行业寡头出现,期待企业间"强强联合";产品的不断开发与服务质量的提升,以期对学术研究和产业实践提供参考。
[Abstract]:Under the guidance of economic laws and the spirit of the relevant documents of the State Council, the field of tourism industry development in China has been greatly expanded, and the depth of integration has also been strengthened.In recent years, the integration of tourism and wedding industry has become an important area of tourism industry integration and development.Resources sharing; the two major industries to promote each other, common development.Based on this, the paper puts forward four paths of tourism and wedding industry: resource fusion, function integration, market integration and brand integration, and points for attention in the integration of two industries, including government support and industry association leading;We expect the emergence of oligarchs, the combination of strong and powerful enterprises, the continuous development of products and the improvement of service quality, in order to provide reference for academic research and industry practice.
【作者单位】：海南热带海洋学院旅游学院;
【基金】：海南省哲学社会科学项目“基于耦合模型的海南婚庆旅游产业融合路径研究”(编号:HNSK(QN)15-17) 三亚市哲学社会科学项目“三亚市婚庆旅游产业资源分析及模式创新研究”(编号:SYSK14-16) 琼州学院学科带头人和博士科研启动基金项目“海南婚庆旅游产业发展资源分析及模式创新研究”(编号:QYXB201302)
【分类号】：F592;F719.9

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