网络整合对数字电视产业的影响分析

发布时间：2018-04-25 15:32

本文选题：网络整合 + 数字电视　；参考：《浙江工业大学》2015年硕士论文

【摘要】：在”三网融合”的大背景下,广电网络“一省一网”整合已接近尾声。整合后的省广电网络以公司化运作,用户规模、增值业务发展能力、经营理念、市场营销能力及市场环境都与原来一市一县条块分割的地方广电运营商存在很大区别。省网整合后将对数字电视相关的软硬件产业如机顶盒、数字电视一体机、中间件、CA系统以及以电视游戏为代表的新一代增值业务发展产生深远的影响,还可能逐渐改变现有广电运营模式。本文探讨了省网整合后对有线数字电视相关产业可能产生的影响,运用理论分析、案例解读、比较分析等方法从产业现有基础、可能影响、相应对策以及政府监管政策可能产生的影响等不同角度对数字电视相关产业的未来发展进行了探讨与分析,对其中的因果关系进行系统的思考,总结出不同影响因素对这些产业发展的不同影响后果,并提出了相应对策,以利于我国数字电视产业及”三网融合”事业的推进。
[Abstract]:Under the background of "three networks convergence", the integration of radio and television network "one province and one network" has come to an end. The integrated provincial radio and television network operates in corporatization, user scale, value-added business development ability, business philosophy, marketing ability and market environment, all of which are very different from the original local radio and television operators. The integration of the provincial network will have a profound impact on the development of digital TV related hardware and software industries such as set-top box, digital television integrated machine, middleware CA system and the new generation of value-added services represented by video games. It is also possible to gradually change the existing mode of radio and television operation. This paper discusses the possible impact of the integration of the provincial network on the cable digital television related industries, using theoretical analysis, case interpretation, comparative analysis and other methods from the existing industry basis, possible impact, This paper discusses and analyzes the future development of digital TV related industries from different angles, such as the corresponding countermeasures and the possible impact of government regulatory policies, and makes a systematic thinking on the causality among them. This paper summarizes the different effects of different influencing factors on the development of these industries, and puts forward the corresponding countermeasures in order to promote the digital television industry and the "three networks integration" in our country.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G220.7-F

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