大学生志愿服务西部计划视角下的西部茶产业发展战略研究——基于新疆阿克苏的市场调查

发布时间：2018-04-26 01:36

本文选题：大学生志愿服务西部计划 + 西部茶产业　；参考：《福建茶叶》2017年01期

【摘要】：以"大学生志愿服务西部计划"这一视角切入"西部茶产业"的发展,可以为我们提供一定的茶业人才支撑、茶业文化支撑、茶业营销渠道支撑等帮助。大学生志愿服务西部计划目前的主要内容包括支持和帮助西部地区的教育事业发展、支持和帮助西部地区社会医疗事业的发展、支持和帮助西部地区的农林事业发展等。"贸易为主,规模化营销为主"构成了新疆阿克苏地区茶贸易、茶产业的基本面貌。对新疆阿克苏地区茶产业的实证调研表明,在茶叶贸易上逐步从分散式营销走向规模化聚集、阿克苏茶叶市场传统上以"绿茶"为主要的消费倾向正在趋向于"多元茶叶"消费倾向、茶叶营销、贸易的渠道相对单一、茶产业的"文化消费"不足。大学生志愿服务西部计划视角下的西部茶产业发展战略可以包括这样三点:一是鼓励涉商大学生志愿者借助于"互联网+"积极发展西部茶产业;二是鼓励涉农大学生志愿者对西部地区的茶产业优化进行技术支持;三是鼓励涉文化产业大学生志愿者对西部地区的茶文化进行传播和推广。
[Abstract]:The development of "Western Tea Industry" from the perspective of "College students volunteering to serve the West" can provide us with the support of talents, culture and marketing channels of tea industry. At present, the main contents of the Western Program for College students' Voluntary Service include supporting and helping the development of education in the western region, supporting and helping the development of social and medical undertakings in the western region, and supporting and helping the development of agricultural and forestry undertakings in the western region. " Trade-based and scale-based marketing constitute the basic features of tea trade and tea industry in Aksu region of Xinjiang. An empirical investigation of the tea industry in Aksu region of Xinjiang shows that the tea trade is gradually moving from decentralized marketing to large-scale agglomeration. The traditional consumption tendency of "green tea" in Aksu tea market is tending towards "multiple tea" consumption tendency, the channel of tea marketing and trade is relatively single, and the "cultural consumption" of tea industry is insufficient. The development strategy of western tea industry from the perspective of university student volunteer service western plan can include the following three points: first, encourage university student volunteers involved in business to actively develop western tea industry with the help of "Internet"; The second is to encourage the agricultural volunteers to carry on the technical support to the tea industry optimization in the western region, the third is to encourage the cultural industry students volunteers to spread and popularize the tea culture in the western region.
【作者单位】：新疆大学政治与公共管理学院;
【基金】：2014年新疆研究生科研创新项目资助:“大学生志愿服务西部计划”在新疆实施的现状调查的阶段性成果(XJGRI2014005)
【分类号】：F326.12

【参考文献】