时代华纳的集团化道路及对我国的借鉴—产业价值链角度

发布时间：2018-04-28 13:14

本文选题：集团化 + 时代华纳　；参考：《上海师范大学》2015年硕士论文

【摘要】：传媒产业在国民经济和社会生活中扮演了重要的角色。作为文化创意产业中的重要一支,传媒产业对国家的政治、经济、文化有重大影响,是国民经济新的增长点。虽然我国传媒产业有着长足的进步,但是我国起步晚、市场化程度低,加上受到或明或暗的种种限制,与发达国家相比有巨大差距。发达国家觊觎着我国巨大的传媒市场,通过出售其传媒产品赢得巨额利润,同时还推销了他们的价值观念和政治理念。因此,我国必须要大力发展传媒产业。媒介集团化是发展传媒产业的重要路径,是传媒产业发展成熟之后的产物。组建传媒集团的优势在于通过集团化来形成成本优势、差异化,从而提高市场占有率,进而提高市场进入壁垒,为企业带来竞争优势。美国传媒业作为单独的产业领域发展比较成熟,而时代华纳更是具有标志性意义。时代华纳作为美国乃至世界著名的传媒集团,以美国传媒产业和世界传媒产业的发展变化为背景,以产业价值链的重塑为方法,进行大规模兼并、重组。传播技术的突飞猛进突破了传媒产业之间以及传媒产业和其他产业之间的技术边界、业务边界、运作边界和市场边界,顺应这一趋势,美国乃至世界传媒产业政策进行了相应的调整,产业融合的步伐加快。时代华纳正是抓住这个机遇,不断重塑集团的产业价值链,真正实现传媒集团化的意义。因此,时代华纳重塑产业价值链的集团化道路具有典型的代表性,对我国媒介集团化发展具有重要的借鉴意义。本文共分为五个章节,第一章介绍了文章的选题背景、研究对象、研究目标和思路、方法,以及文章的创新之处;第二章主要介绍媒介集团化、时代华纳和产业价值链的文献综述;第三章主要介绍了时代华纳的发展历程;第四章是关于时代华纳产业价值链的塑造;最后一章在总结时代华纳的集团化经验和结合我国实际情况的基础上,对我国集团化道路提出的几点建议。
[Abstract]:Media industry plays an important role in national economy and social life. As an important branch of the cultural and creative industries, the media industry has great influence on the politics, economy and culture of the country, and is a new growth point of the national economy. Although the media industry of our country has made great progress, but our country starts late, the degree of marketization is low, and all kinds of restrictions are either obvious or implicit, there is a huge gap compared with the developed countries. The developed countries covet our country's huge media market, earn huge profits by selling their media products, and sell their values and political ideas at the same time. Therefore, our country must vigorously develop the media industry. Media collectivization is an important way to develop media industry and a product after the development of media industry. The advantage of establishing media group lies in forming cost advantage and differentiation through collectivization so as to increase market share and market entry barrier and bring competitive advantage to enterprises. As a separate industry field, the media industry in America is mature, and time Warner has iconic significance. Time Warner, as a famous media group in the United States and even the world, takes the development and change of the media industry in the United States and the world as the background, and takes the remodeling of the industrial value chain as the method to carry out large-scale mergers and reorganization. The rapid development of communication technology has broken through the technical boundary, business boundary, operation boundary and market boundary between the media industry and between the media industry and other industries. The policy of media industry in the United States and the world has been adjusted accordingly, and the pace of industrial convergence has been quickened. Time Warner seize this opportunity, constantly reshape the group's industrial value chain, and truly realize the significance of media collectivization. Therefore, time Warner reinventing the industrial value chain of the collectivization road has a typical representative, which has important reference significance for the development of media collectivization in China. This paper is divided into five chapters. The first chapter introduces the background, research objects, research objectives and ideas, methods and innovations of the article. Chapter two mainly introduces the media collectivization. The third chapter mainly introduces the development of time Warner, the fourth chapter is about the shaping of time Warner industrial value chain. In the last chapter, on the basis of summing up the experience of time Warner's collectivization and combining the actual situation of our country, some suggestions are put forward on the road of China's collectivization.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G219.712

【参考文献】