产业链延伸视阈下河南乡村旅游市场营销模式建构研究

发布时间：2018-04-29 05:19

本文选题：产业链条 + 乡村旅游市场　；参考：《农业经济》2017年04期

【摘要】：产业链延伸对河南乡村旅游市场发展产生的影响主要体现在促进了乡村旅游产业经济结构优化,增强了乡村旅游经济的集聚效应,完善了乡村旅游系统的各项功能,协调了乡村旅游系统的整体发展。产业链延伸视阈下河南乡村旅游市场营销模式进行创新应该让政府发挥主导作用促进多元化协作营销的运用,创建以旅游节为主线的体验营销,推行立足于乡村品牌形象和目标市场的整合营销,还应该因地制宜的组合多样化的乡村旅游营销方式。
[Abstract]:The impact of the extension of the industrial chain on the development of Henan rural tourism market is mainly reflected in the promotion of the optimization of the rural tourism industry economic structure, the enhancement of the agglomeration effect of the rural tourism economy, and the improvement of the various functions of the rural tourism system. Coordinated the overall development of the rural tourism system. The innovation of Henan rural tourism marketing model under the extended industrial chain should let the government play a leading role in promoting the use of diversified cooperative marketing and create experiential marketing with tourism festival as the main line. To promote integrated marketing based on rural brand image and target market, it is necessary to combine and diversify rural tourism marketing methods according to local conditions.
【作者单位】：郑州工程技术学院;
【分类号】：F274;F327;F592.7

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