广东省陶瓷产业国际竞争力研究

发布时间：2018-05-02 08:41

本文选题：陶瓷产业 + 国际竞争力　；参考：《江西财经大学》2017年硕士论文

【摘要】：后金融危机时代下,全球贸易格局发生巨大变化,一定程度影响了发展中国家工业化进程,发展中国家钟情贸易保护主义已悄然改变为发达国家钟情贸易保护主义。产能过剩、经济发展停滞已经成为了各国经济发展过程中的普遍难题,尤其对于陶瓷、钢铁、纺织等传统产业而言,处境更加艰难。中国的陶瓷产业出口情况也不容乐观,对于出口龙头大省广东省而言更加如此。近十年来广东省陶瓷产业蓬勃发展,广东四大产区之佛山产区、肇庆产区、清远产区、江门产区近年来都保持着全国10大产区前列地位,且每年都拥有全国瓷砖生产线总数的30%以上,即使在佛山陶瓷大部分外迁转移背景下,广东陶瓷的霸主地位依然无可撼动。广东省的陶瓷生产及出口在全国乃至世界有着重量级地位,但面临着内忧外患,国际上欧美经济持续低迷连带的反倾销等贸易壁垒盛行现象制约了产业产品出口,国内产能过剩及环境污染压力迫使政府出台各项产业政策及环保政策来引导陶瓷产业升级及转移,这些都制约着广东陶瓷产业国际竞争力的发展。广东陶瓷出口企业的发展到了一个关键点,产业若得不到及时调整,将面临被市场淘汰的风险。怎样增强广东省陶瓷产业的国际竞争力以及陶瓷产品的竞争优势成为值得探讨的问题。通过对陶瓷产业相关概念及分类进行定义,从国内外研究现状出发,阐述本文研究的理论及方法。概括广东省陶瓷产业现状及出口情况,提出产业存在的问题,分析产业发展过程中遭遇瓶颈的原因。用两种研究方法即定性分析法和定量分析法平行分析广东陶瓷产业的国际竞争力,先利用波特的钻石模型定性分析影响陶瓷产业国际竞争力的六大要素,再构建广东陶瓷产业竞争力的评价指标体系:利用学术界常用的探讨传统产业如钢铁产业、纺织产业的研究手段--出口竞争力的三大指数来分析广东省陶瓷产品出口的国际竞争力,从而对广东陶瓷的出口市场占有率、比较净出口指数以及比较优势指数进行详细的分析,以此深入了解广东省陶瓷产品近十年的国际竞争力实力与水平。最后结合产业升级背景,探讨通过陶瓷产业升级、品牌联盟、精确定位产品和市场、并购等途径提高广东省陶瓷产品的国际竞争力。在国内陶瓷产能过剩、产业转移背景下,挑选广东省陶瓷产业来研究,有着极高的指导意义。通过对广东陶瓷出口企业所处困境的研究分析,提出了适合我国陶瓷企业成功的管理模式。以专题研究的形式,初步得出广东陶瓷企业实施成功战略规划的方案。可以给予国内陶瓷企业一些实践启发,识别并培育自身核心竞争力,帮助企业增强国际竞争力。
[Abstract]:In the post-financial crisis era, great changes have taken place in the global trade pattern, which to a certain extent has affected the industrialization process of developing countries. Overcapacity, economic stagnation has become a common problem in the process of economic development, especially for traditional industries such as ceramics, steel, textiles and so on, the situation is even more difficult. China's ceramic industry export situation is not optimistic, especially for Guangdong Province, a leading export province. In the past ten years, the ceramic industry in Guangdong Province has developed vigorously. The Foshan, Zhaoqing, Qingyuan and Jiangmen production areas in the four major production areas of Guangdong Province have been in the forefront of the 10 major production areas in the country in recent years. And every year has more than 30% of the total number of ceramic tile production lines, even under the background of most of Foshan ceramics transfer, Guangdong ceramic dominance is still unshakable. The production and export of ceramics in Guangdong Province have a heavy status in the whole country and even in the world, but they are faced with internal and external problems. The prevailing phenomenon of trade barriers, such as anti-dumping, which is associated with the sustained economic downturn in Europe and the United States, restricts the export of industrial products. The pressure of overcapacity and environmental pollution forces the government to introduce various industrial policies and environmental protection policies to guide the upgrading and transfer of the ceramic industry, which restricts the development of the international competitiveness of Guangdong ceramic industry. The development of Guangdong ceramic export enterprises has reached a key point, if the industry is not adjusted in time, it will face the risk of being eliminated by the market. How to enhance the international competitiveness of Guangdong ceramic industry and the competitive advantage of ceramic products is a problem worth discussing. Based on the definition of related concepts and classification of ceramic industry, this paper expounds the theory and method of this paper from the point of view of the present research situation at home and abroad. This paper summarizes the present situation and export situation of ceramics industry in Guangdong Province, puts forward the problems existing in the industry, and analyzes the reasons for the bottleneck encountered in the process of industrial development. Two kinds of research methods, namely qualitative analysis and quantitative analysis, are used to analyze the international competitiveness of Guangdong ceramic industry in parallel. Firstly, the six major factors that affect the international competitiveness of ceramic industry are analyzed qualitatively by using Porter's diamond model. And then construct the evaluation index system of Guangdong ceramic industry competitiveness: using the traditional industries such as iron and steel industry commonly used in academia, The textile industry's research means-the three major indices of export competitiveness-are used to analyze the international competitiveness of Guangdong's ceramic exports, thus providing a market share of Guangdong ceramics exports. The comparative net export index and comparative advantage index are analyzed in detail in order to understand the international competitive strength and level of Guangdong ceramic products in the past ten years. Finally, combining with the background of industrial upgrading, this paper discusses how to improve the international competitiveness of ceramic products in Guangdong Province by means of ceramic industry upgrading, brand alliance, accurate positioning of products and markets, and mergers and acquisitions. Under the background of domestic ceramic overcapacity and industrial transfer, it is of great guiding significance to select Guangdong ceramic industry to study. Based on the research and analysis of the predicament of Guangdong ceramic export enterprises, a successful management model for China's ceramic enterprises is put forward. In the form of special research, the successful strategic planning scheme of Guangdong ceramic enterprises is preliminarily obtained. It can give domestic ceramic enterprises some practical inspiration, identify and cultivate their own core competitiveness, and help enterprises to strengthen international competitiveness.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.71

【参考文献】