我国影视产业服务外包发展及策略研究

发布时间：2018-05-09 22:08

本文选题：影视产业 + 服务外包　；参考：《浙江传媒学院》2017年硕士论文

【摘要】：随着经济全球化不断深入发展,文化产业应运而生,并且成为了一国重要的支柱产业,占有非常重要的作用。影视产业作为代表性的文化产业,随着文化产业贸易的不断发展,也占有越来越重要的地位。影视产业不同于其他产业,他能通过内容潜移默化的影响一个国家人民的价值观和意识形态等等,不仅能提高输出国的国际竞争力,还能带来极大的经济收益。我国也认识到了影视产业及其服务外包的重要性,开始把影视产业链中的各个环节都拆分开,并通过购买第三方的服务来完成生产过程中的部分环节,这样不仅能提高影视产品的质量、节省成本,还能提高制作效率。因此,完善我国的影视外包产业环境,解决发展过程中存在的问题是迫切需要。本文的创新点就在于通过服务外包的相关理论,对影视服务外包的发展提出对策。本文总共分为六个部分,第一部分对影视产业服务外包的文献综述;第二部分主要梳理了与影视产业服务外包相关的知识和理论;第三部分是对我国以及美国、印度等影视产业服务外包大国的影视产业发展现状进行分析;第四部分主要是对国内外的影视产品的服务外包的服务方式进行研究分析;第五部分主要是对国内影视产业外包业务的发展状况及趋势探讨,通过大量的查阅资料调查分析了国内影视产业外包的发展状况及存在的主要问题;第六部分是从结合目前存在的影视产业外包业务存在的问题,尝试制定影视产业外包业务的发展策略,着重分析关于外包业务的重点因素,得出普遍适用于此国内影视产业的外包发展方法。
[Abstract]:With the deepening development of economic globalization, cultural industry has emerged as the times require, and has become an important pillar industry of a country, occupying a very important role. Film and TV industry as a representative cultural industry, with the continuous development of cultural industry trade, also occupies a more and more important position. The film and television industry is different from other industries. It can influence the values and ideology of the people of a country through the content, which can not only improve the international competitiveness of the exporting countries, but also bring great economic benefits. China has also realized the importance of the film and television industry and its service outsourcing, began to split all the links in the film and television industry chain, and through the purchase of third party services to complete some of the production process, This can not only improve the quality of film and television products, save costs, but also improve production efficiency. Therefore, it is urgent to perfect the environment of China's film and television outsourcing industry and solve the problems in the process of development. The innovation of this paper is to put forward countermeasures to the development of video service outsourcing through the relevant theory of service outsourcing. This article is divided into six parts, the first part of the film and television industry service outsourcing literature review; the second part of the main combing of the film and television industry service outsourcing related knowledge and theory; the third part is to our country and the United States, The fourth part is mainly about the research and analysis of the service outsourcing methods of domestic and foreign film and television products. The fifth part mainly discusses the development and trend of domestic film and television outsourcing business, through a large number of consulting data, analyzes the development of domestic film and television industry outsourcing and the main problems; The sixth part tries to formulate the development strategy of the outsourcing business of film and television industry from the perspective of the problems existing in the outsourcing business of the film and television industry at present, focusing on the analysis of the key factors of the outsourcing business. Draw a general application of this domestic film and television industry outsourcing development methods.
【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

【参考文献】