皮杨服装产业运营模式研究

发布时间：2018-05-19 23:17

本文选题：服装产业 + 产业发展模式　；参考：《大连海事大学》2015年硕士论文

【摘要】：随着国际市场竞争的日益激烈,原材料成本和人力资源成本持续上升,皮杨地区的订单加工型服装企业出口量急剧下降,企业利润大幅降低,企业生存空间越来越小。面对激烈的竞争,服装产业作为皮杨地区的支柱产业必须进行转型升级,提升核心竞争力。本文认为在服装产业转型升级的过程中,只有通过产业发展模式的创新促进服装产业形成产业集群效应和区域产业品牌才能提升产业的核心竞争力,才能在市场竞争中处于优势地位。通过对服装产业和产业发展模式的文献阅读、整理和总结。本文认为众多学者在对服装产业发展模式的研究中更多的将研究的重点放在产业结构和产业布局等宏观层面,而很少涉及到中微观层面,所以当涉及到某一具体区域的服装产业该采用何种发展模式时则含糊不清。本文将从中观和微观层面出发,探索并明确给出一种新的服装产业发展模式。本文运用文献分析法、总结归纳法,总结归纳了大量的国内外相关文献并借鉴专家学者在服装产业、产业发展模式方面的大量研究结果总结了传统产业发展模式的不足。并通过实地调查法对皮杨服装产业的发展现状进行了细致深入的调查研究,总结出当前皮杨服装产业存在的诸多问题,即企业多、规模小,产量大、品牌少,产值多、利润低。随后本文为了解决这些问题,明确给出服装产业发展的新模式,即以模块化定制为特色的品牌运营商的产业运营模式。该模式的思路是通过构建龙头企业和龙头品牌带动整个皮杨服装产业向形成产业集群和区域产业品牌发展。该模式的开展需要组建品牌运营公司和三大平台,即设计平台、生产管理平台、市场营销平台。为了支撑品牌运营公司和三大平台的顺利运行,本文提出了四大保障措施,分别从政策、组织、资金、人力等多方面对新模式进行支撑,切实保障新模式的落地和实现。本文提出的服装产业发展的运营模式为皮杨服装产业的转型升级发展提供了新路径,为今后产业发展模式的创新提供了新方法和新思路。
[Abstract]:With the increasingly fierce competition in the international market, the cost of raw materials and human resources continues to rise, the export volume of order processing garment enterprises in Piyang region drops sharply, the profits of enterprises decrease significantly, and the living space of enterprises becomes smaller and smaller. In the face of fierce competition, clothing industry as a pillar industry in Piyang region must be transformed and upgraded to enhance core competitiveness. This paper argues that in the process of transformation and upgrading of garment industry, only through the innovation of industrial development mode to promote the formation of industry cluster effect and regional industrial brand can enhance the core competitiveness of the industry. Ability in the market competition in the dominant position. Through the clothing industry and industry development model of literature reading, collation and summary. In this paper, many scholars put more emphasis on the macro-level of industrial structure and industrial layout in the research of garment industry development model, but rarely involved in the micro-level. So when it comes to a specific region of clothing industry should adopt what development model is unclear. In this paper, a new pattern of garment industry development will be explored and defined from the view of medium and micro level. This paper summarizes a large number of related documents at home and abroad, and draws lessons from experts and scholars in clothing industry, industrial development model of a large number of research results summed up the shortcomings of the traditional industrial development model. And through the field investigation method to the Piyang clothing industry development present situation has carried on the meticulous thorough investigation research, summarized the present Piyang clothing industry existence many questions, namely the enterprise is many, the scale is small, the output is big, the brand is small, the output value is many, the profit is low. Then, in order to solve these problems, this paper gives a new model of clothing industry development, that is, the brand operators with modular customization as the characteristics of the industrial operation model. The idea of this model is to build leading enterprises and leading brands to drive the whole clothing industry of Populus to form industrial clusters and regional industrial brands. This model needs to set up brand operation company and three major platforms, namely, design platform, production management platform and marketing platform. In order to support the smooth operation of the brand operating company and the three major platforms, this paper puts forward four safeguards, which support the new model from the policy, organization, capital, manpower and so on, and ensure the landing and realization of the new model. The operating mode of the clothing industry development proposed in this paper provides a new path for the transformation and upgrading of the clothing industry of Populus, and provides a new method and new thinking for the innovation of the future industrial development mode.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.86

【参考文献】