我国蓝莓产业发展战略研究

发布时间：2018-05-21 07:56

本文选题：蓝莓产业 + 发展战略　；参考：《山西农业大学》2016年硕士论文

【摘要】：蓝莓果实具有独特的风味和营养保健价值,其果实及产品风靡世界,供不应求。同时又是上好的加工材料,深加工可以大大提高经济效益。蓝莓产业发展迅速,经济效益高。目前,我国还没有形成蓝莓等小浆果完善的产品市场。市场销售的主要难点是国内市场尚未培育,蓝莓种植企业产品以外销为主,不重视国内市场的培育,而且我国消费市场对蓝莓的认知程度较低,这意味着国内蓝莓产品开发具有巨大的潜力和空间。本文首先阐述了选题背景、目的、意义,形成了文章的研究思路和方法,提出了可能的创新点。并总结分析了国内外研究动态,对相关理论进行了分析。其次介绍了我国蓝莓产业的种植情况、生产区域分布和从事蓝莓生产、研究的相关单位。在此基础上运用SWOT分析法对我国蓝莓产业的发展现状进行了分析研究,找出我国蓝莓产业发展的优势、劣势、机遇和挑战,进而挖掘自身的潜力,利用有利条件和机遇提升自身发展水平,实现产品差异化。最后对我国蓝莓产业的发展提出了战略选择建议,并提出了战略实施的组织保障、技术保障和政策保障。
[Abstract]:Blueberry fruit has unique flavor and nutritional value, and its fruit and products are popular all over the world. At the same time is a good processing materials, deep processing can greatly improve economic benefits. Blueberry industry develops rapidly and has high economic benefit. At present, our country has not formed the blueberry and other small berry perfect product market. The main difficulty in marketing is that the domestic market has not yet been cultivated, the products of blueberry planting enterprises are mainly exported, they do not attach importance to the cultivation of the domestic market, and the level of understanding of blueberries is low in the consumer market of our country. This means that domestic blueberry product development has great potential and space. Firstly, this paper expounds the background, purpose and significance of the selected topic, forms the research ideas and methods of the article, and puts forward the possible innovation points. The research trends at home and abroad are summarized and the relevant theories are analyzed. Secondly, it introduces the planting situation of blueberry industry in China, the distribution of production area and the related units engaged in blueberry production and research. On this basis, the present situation of blueberry industry in China is analyzed and studied by using SWOT analysis method, and the strengths, weaknesses, opportunities and challenges of the development of blueberry industry in China are found out, so as to tap the potential of China's blueberry industry. Take advantage of the favorable conditions and opportunities to improve their own level of development to achieve product differentiation. Finally, the paper puts forward some suggestions for the development of blueberry industry in China, and puts forward the organizational support, technical guarantee and policy guarantee for the implementation of the strategy.
【学位授予单位】：山西农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F326.13

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