南昌市服务外包产业竞争力研究

发布时间：2018-05-24 21:46

本文选题：南昌 + 服务外包　；参考：《江西财经大学》2015年硕士论文

【摘要】：2009年被国务院确定为“中国服务外包示范城市”后,南昌市服务外包产业得到了更好、更快地发展。近年来,在企业数量、收入规模、从业人数、产业集聚等诸多方面,南昌市在全省占据绝对优势地位。全省90%的服务外包企业和合同收入集中在南昌,南昌成为江西省发展服务外包产业的绝对主战场和主力军,是引领全省服务外包产业的领头羊。与此同时,南昌市以“先有人才,后有产业”为原则,依托先锋、联微、中兴、泰豪等培训机构,采取“政府资金支持、专业机构运作”的形式,展开服务外包专业人才的培养工作,收到了业界的肯定与好评,被誉为服务外包人才培养“南昌模式”,也成为南昌服务外包产业坚持特色化、差异化发展的突出特征和亮点。作者通过阅读相关文献,对服务外包竞争力影响因素和国内示范城市服务外包产业发展现状等有了一定的了解,并在此基础上重点研究南昌市服务外包服务外包产业的综合竞争力。本文用比较优势理论、要素禀赋理论、合约理论以及产业竞争力钻石模型对服务外包竞争力进行理论解释,建立了城市服务外包产业竞争力分析框架,得出影响服务外包产业竞争力的六大因素。再对南昌市服务外包总体规模、结构和企业发展现状三个方面详细分析,总结出南昌市服务外包竞争力的五大不足。五大不足分别是:整体规模偏小;ITO业务占比大;缺少知名大型企业;城市整体形象不强;复合型人才匮乏。之后对南昌市服务外包产业竞争力影响因素进行定性和定量分析。分析完南昌市服务外包产业的现状及影响因素,将影响服务外包产业竞争力的六大影响因素量化为12个指标。利用因子分析法对全国19个城市的服务外包竞争力进行综合打分。得出3个影响服务外包竞争力的综合因子,分别是软实力竞争力、基础建设竞争力和产业聚集度。因子分析的结果显示南昌市服务外包综合竞争力在19个被比较城市中排名靠后。其中软实力竞争力因子和基础设施竞争力因子是南昌市服务外包的劣势。最后论文根据实证分析结果,从政府和企业两个层面对南昌市服务外包产业的发展提出建议。建议南昌市政府强化交通互联网基础设施建设;提高整体知识产权保护水平;发展服务外包优势企业;完善南昌市服务外包官网平台。建议服务外包企业充分利用相关服务外包发展的优惠政策;加强人才引进并积极培养、留住人才。
[Abstract]:After being designated by the State Council in 2009 as the "model city of service outsourcing in China", the service outsourcing industry in Nanchang has developed better and faster. In recent years, Nanchang City occupies a dominant position in the province in many aspects, such as the number of enterprises, income scale, number of employees, industrial agglomeration and so on. 90% of the service outsourcing enterprises and contract revenue are concentrated in Nanchang. Nanchang has become the main battlefield and main force of Jiangxi service outsourcing industry and the leader of the service outsourcing industry in Jiangxi province. At the same time, Nanchang City, based on the principle of "having talent first, then industry", relying on the training institutions such as pioneer, Lianwei, ZTE and Taichang, adopted the form of "government financial support and operation of professional institutions." The training of service outsourcing professionals has been recognized and praised by the industry. It is known as the "Nanchang mode" of service outsourcing talents training, and it has become a prominent feature and bright spot of Nanchang service outsourcing industry. By reading the relevant literature, the author has a certain understanding of the influencing factors of service outsourcing competitiveness and the development status of service outsourcing industry in domestic demonstration cities. On this basis, the paper focuses on the comprehensive competitiveness of service outsourcing industry in Nanchang. This paper uses comparative advantage theory, factor endowment theory, contract theory and diamond model of industrial competitiveness to explain the competitiveness of service outsourcing, and establishes an analytical framework for the competitiveness of urban service outsourcing industry. Six factors affecting the competitiveness of service outsourcing industry are obtained. Then, the paper analyzes the overall scale, structure and current situation of service outsourcing in Nanchang city in detail, and summarizes the five shortcomings of the competitiveness of service outsourcing in Nanchang city. The five shortcomings are: the overall scale is small and ITO business accounts for a large proportion; the lack of well-known large enterprises; the overall image of the city is not strong; the lack of complex talent. After that, qualitative and quantitative analysis of factors affecting the competitiveness of service outsourcing industry in Nanchang City is carried out. After analyzing the present situation and influencing factors of service outsourcing industry in Nanchang City, the paper quantifies the six influencing factors of service outsourcing industry competitiveness into 12 indexes. Factor analysis was used to evaluate the competitiveness of service outsourcing in 19 cities in China. Three comprehensive factors affecting the competitiveness of service outsourcing are obtained, which are the competitiveness of soft power, the competitiveness of infrastructure construction and the degree of industrial agglomeration. The result of factor analysis shows that Nanchang's comprehensive competitiveness of service outsourcing is at the bottom of 19 comparative cities. Among them, soft power competitiveness factor and infrastructure competitiveness factor are the disadvantage of Nanchang service outsourcing. Finally, according to the results of empirical analysis, this paper puts forward some suggestions on the development of service outsourcing industry in Nanchang from the two levels of government and enterprise. It is suggested that Nanchang municipal government strengthen the construction of transportation Internet infrastructure, improve the overall level of intellectual property protection, develop superior enterprises of service outsourcing, and perfect the official platform of Nanchang service outsourcing. It is suggested that service outsourcing enterprises should make full use of the preferential policies for the development of related service outsourcing, strengthen the introduction of talents and actively train and retain talents.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F752.68

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