文化产业背景下视觉传达设计的转型

发布时间：2018-09-19 13:40

【摘要】：随着全球经济一体化时代的到来,社会经济文化迅猛发展,艺术文化门下种种行业都面临着诸多的选择以及思考。视觉传达设计也面临着转型的考验。改革开放之后,我国的综合国力在一定程度上得到了快速的发展,在评定国家综合实力的各项指标中,文化产业也是我国经济发展的一项重大支柱,能够更加持久带动社会的经济文化等多方面的领域得到长久的发展,在国家大力提倡发展文化产业这一契机时,视觉传达设计在一定程度上将会拥有一个相对来说比较广阔的发展前景,对自身优势所在进行有效的发挥,为社会经济发展贡献力量。视觉传达设计是最早开始游走于创意型文化领域和服务领域等其他行业的快速发展的艺术学科。求新求变是其生命力的保障,也符合时代发展的要求。其自身对于人才的培养、技术手段的要求、新概念和元素在应用领域不断探索研究的过程,广泛的影响和传播范围决定了其在社会发展过程中具有很大的潜能。人们随着生活水平的提高对视觉艺术的审美也有了较高要求,视觉传达艺术在充分吸收了科技等先进成果的营养后,仍将作为最适用于市场经济发展的学科专业,继续在推动文化创意产业发展中保持明显优势。本文所介绍的视觉传达设计对文化产业的影响和创意创新型产业未来的发展趋势,能说明视觉传达艺术设计在产业体制创新和社会变革中扮演着重要的角色,面向国际市场,创意创新型产业将发挥着主导性的作用。在当今时代背景下,视觉传达设计行业因其自身特点符合目前时代发展的需要,迎合大众的日益提高的审美意识,受到十分广泛的关注。目前,对于视觉传达设计的研究和应用呈现出多元化的发展趋势,在诸多的学科领域中都有所表现和作用,着手视觉传达设计研究的时候必须要具备开阔的视野,同时也要结合前沿学科领域当中的知识,把握重点和难点,注重理论融合到实践中去。视觉传达设计能够发挥艺术学科自身的优势,从诸多领域获得新的力量支撑,不断充实完善自身的知识体系结构,创造更多的表现形式参与到社会的发展过程中。本文主要是对视觉传达设计的多元化和创新性进行分析,并且从其特点以及发展方向进行研究,思考在当今数字信息技术的时代,视觉传达设计怎么样才能够更好的发挥自己的优势,进而带动产业的转型,促进经济文化的发展。
[Abstract]:With the arrival of the era of global economic integration and the rapid development of social economy and culture, all kinds of industries under art and culture are faced with many choices and thoughts. Visual communication design is also facing the test of transformation. After the reform and opening up, the comprehensive national strength of our country has developed rapidly to a certain extent. Among the indicators for assessing the comprehensive strength of the country, the cultural industry is also a major pillar of China's economic development. It can bring along the social economy, culture and other fields of development for a long time. At a time when the country is vigorously promoting the development of cultural industries, To a certain extent, visual communication design will have a relatively broad development prospects, the advantages of their own effective play, and contribute to the social and economic development. Visual communication design is the first art subject that begins to walk in creative culture and other industries such as service. Seeking for new and changing is the guarantee of its vitality and meets the requirements of the development of the times. It has great potential in the process of social development due to its own training of talents, the requirements of technical means, the process of continuous exploration and research of new concepts and elements in the application field, and its wide influence and spread scope. With the improvement of living standards, people also have higher requirements for the aesthetic of visual art. After fully absorbing the nutrition of advanced achievements such as science and technology, the art of visual communication will still be regarded as the most suitable discipline for the development of market economy. To continue to promote the development of cultural and creative industries to maintain a clear advantage. The influence of visual communication design on cultural industry and the development trend of creative and innovative industries in the future can explain that visual communication art design plays an important role in the innovation of industrial system and social transformation, and faces the international market. Creative and innovative industries will play a leading role. Under the background of the present era, the visual communication design industry has received extensive attention because of its own characteristics, which meet the needs of the development of the present era and cater to the increasing aesthetic consciousness of the public. At present, the research and application of visual communication design show a diversified development trend, in a number of disciplines in the field of performance and role, the study of visual communication design must have a broad field of vision, At the same time, we should combine the knowledge in the frontier field, grasp the key points and difficulties, and pay attention to the integration of theory into practice. Visual communication design can give play to the advantages of the art discipline, obtain new support from many fields, constantly enrich and perfect its knowledge system structure, and create more forms of expression to participate in the development of society. This paper is mainly to analyze the diversity and innovation of visual communication design, and from its characteristics and development direction to study, thinking in the current era of digital information technology, How can visual communication design better play its own advantages, and then promote the transformation of industry and promote the development of economic and cultural.
【学位授予单位】：沈阳建筑大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524

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