东莞市服装产业转型升级模式研究

发布时间：2018-10-05 08:18

【摘要】：东莞服装产业虽然具有诸多竞争优势,但是由于原材料和劳动力价格的不断上涨,企业成本大幅上升,其发展也遇到了瓶颈,凸现出产业价值链较低、企业创新能力较弱等种种问题。而如今,国内服装品牌竞争越来越大,尤其珠三角城市的服装产业异军突起,“东莞服装”多年以来所拥有较强比较优势正在减弱。近年来,东莞提出了加大推进经济由资源主导向创新主导转变的力度、由初级城市化社会向高级城市化社会转变的“双转型”发展战略,创新层次及力度的全面提升,是东莞服装在自身基础上的新突破,企业转型升级成为其发展出路。在此背景下,本文从东莞市服装企业的发展现状和发展存在的问题出发,结合产业价值理论、企业竞争优势理论、企业生命周期理论等相关理论来研究东莞市服装企业的转型升级的路径模式问题。通过对国内外研究现状进行文献综述发现,现有的研究主要集中于企业转型升级的概念、动因、影响因素、路径模式、全球价值链、转型升级的风险等方面,大都是针对民营中小企业这一研究主体,关于服装企业转型升级的研究较少。本文采用“文献研究一案例分析法一案例归纳总结”的研究方法,探索出东莞服装企业转型升级的升级路径模式,为各服装的企业转型升级提供参考价值。本文首先分析了东莞市服装企业的发展现状,提出其发展过程中存在的问题,选取了东莞市服装企业的典型代表——东莞市以纯集团有限公司进行案例分析,基于微笑曲线理论和基于全球价值链理论的角度进行转型升级的路径选择分析,指出以纯集团的转型升级模式为研发创新和品牌构建,总结出以纯集团转型升级的成功经验。进一步地,总结出了东莞市服装企业的转型升级方向,找出东莞市服装企业转型升级路径模式——主体升级、产业升级、价值链升级。最后,从企业、政府、行业协会这三大主体的角度提出东莞市服装企业转型升级的对策与措施。
[Abstract]:Although Dongguan clothing industry has many competitive advantages, but due to the rising prices of raw materials and labor, the cost of enterprises has risen significantly, and its development has encountered bottlenecks, highlighting the low industrial value chain. The innovation ability of enterprises is weak and so on. But now, the domestic clothing brand competition is becoming more and more big, especially the clothing industry of the Pearl River Delta city rises suddenly, "Dongguan Garment" has the strong comparative advantage for many years is weakening. In recent years, Dongguan has put forward the "double transformation" development strategy of promoting the transformation of economy from resource leading to innovation leading, from primary urbanization society to advanced urbanization society, and the overall promotion of innovation level and intensity. Dongguan clothing on the basis of a new breakthrough, enterprise transformation and upgrading into its way out. Under this background, this article proceeds from the Dongguan clothing enterprise development present situation and the development existence question, unifies the industry value theory, the enterprise competitive advantage theory, The life cycle theory and other related theories are used to study the path model of the transformation and upgrading of garment enterprises in Dongguan City. Through the literature review at home and abroad, it is found that the existing research mainly focuses on the concept, motivation, influencing factors, path model, global value chain, risk of transformation and upgrading of enterprises. Most of them focus on private-owned medium-and-small-sized enterprises, but there are few researches on the transformation and upgrading of garment enterprises. This paper adopts the research method of "literature research-case analysis and case summary" to explore the upgrade path model of Dongguan garment enterprises, which provides reference value for the transformation and upgrading of clothing enterprises. This paper first analyzes the current situation of garment enterprises in Dongguan City, puts forward the existing problems in the process of their development, and selects a typical representative of garment enterprises in Dongguan City, Dongguan Yiyi Group Co., Ltd., as a case study. Based on smile curve theory and global value chain theory, this paper analyzes the path selection of transformation and upgrading, points out that pure group's transformation and upgrading mode is the research and development innovation and brand construction, and summarizes the successful experience of pure group transformation and upgrading. Further, it summarizes the transformation and upgrading direction of garment enterprises in Dongguan, and finds out the mode of transformation and upgrading of garment enterprises in Dongguan-the main body upgrade, industrial upgrading, value chain upgrading. Finally, from the angle of enterprise, government and trade association, this paper puts forward the countermeasures and measures for the transformation and upgrading of garment enterprises in Dongguan.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.86

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