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中国教育电视台《中国艺考》节目的产业运营浅析

发布时间:2018-10-12 12:57
【摘要】:正互联网的快速发展,冲击着传统电视媒体的产业模式,使电视的收视率渐渐走低。面对这些现状,一些传统电视媒体一方面开始拥抱新媒体,纷纷建立起融媒体中心,另一方面又积极地进行节目改版,重新策划播出除新闻之外的其他节目形态及内容,用新的思维模式构建起电视节目与其他文化产业之间的桥梁。一、《中国艺考》节目的产业构想如何建立电视节目与文化产业之间的紧密联系,形成自己的商业模式,实现自动"造血"功能,努力把电视节
[Abstract]:With the rapid development of the Internet, the traditional TV media industry model has been impacted, and the ratings of TV have gradually declined. In the face of these situations, some traditional television media have begun to embrace new media and set up media centers one after another. On the other hand, they have also been actively engaged in program revision and re-planning and broadcasting of other forms and contents of programs other than news. The new mode of thinking is used to build a bridge between TV programs and other cultural industries. First, how to establish the close relationship between TV programs and cultural industries, form their own business model, realize the automatic "hematopoiesis" function, and try their best to put the TV festival into practice.
【作者单位】: 首都师范大学科德学院;
【分类号】:G222-F


本文编号:2266197

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