民俗文化村少数民族传统手工艺品产业发展研究——以云南新华村银器为例
发布时间：2018-10-16 23:05
【摘要】：云南新华村是蜚声海内外的"中国民俗文化村"。新华村白族依托独具特色的民族传统手工艺,借助旅游产业发展的平台,大力发展银器产业,造就了"一品富裕千万家"的局面。虽然如此,新华银器产业发展目前也存在的诸多问题,如银器质量混杂、价格不规范、品牌意识淡薄、产品文化附加值不足等。新华银器的进一步发展必须做到"规范产品价格、做好质量保证"、"深化集群品牌、提升整体竞争力"、"拓宽银器工艺旅游开发的纵深度、以旅游促进产品销售"、"增加银器文化附加值、扩大产品的文化内涵","完善银器销售体系、扩展产品销售方式"。
[Abstract]:Yunnan Xinhua Village is famous at home and abroad, "Chinese Folk Culture Village." Relying on the unique traditional handicraft and the development platform of tourism industry, the Bai nationality of Xinhua Village vigorously developed the silver industry, and created the situation of "one pint is rich and ten million families". However, there are also many problems in the development of Xinhua silverware industry, such as mixed quality of silverware, non-standard price, weak brand awareness, insufficient added value of product culture and so on. The further development of Xinhua silverware must "standardize the price of products, do a good job of quality assurance", "deepen the cluster brand, enhance the overall competitiveness", "broaden the depth of the development of silverware craft tourism," To promote the sales of products by tourism, to increase the added value of silverware culture, to expand the cultural connotation of products, to perfect the sales system of silverware and to expand the sales modes of products.
【作者单位】： 中南民族大学民族学与社会学学院;三峡大学艺术学院;
【基金】：国家民委课题项目“西南地区少数民族传统手工艺传承与发展现状调查研究”(MSY16014)
【分类号】：J526.1
，
本文编号：2275909
[Abstract]:Yunnan Xinhua Village is famous at home and abroad, "Chinese Folk Culture Village." Relying on the unique traditional handicraft and the development platform of tourism industry, the Bai nationality of Xinhua Village vigorously developed the silver industry, and created the situation of "one pint is rich and ten million families". However, there are also many problems in the development of Xinhua silverware industry, such as mixed quality of silverware, non-standard price, weak brand awareness, insufficient added value of product culture and so on. The further development of Xinhua silverware must "standardize the price of products, do a good job of quality assurance", "deepen the cluster brand, enhance the overall competitiveness", "broaden the depth of the development of silverware craft tourism," To promote the sales of products by tourism, to increase the added value of silverware culture, to expand the cultural connotation of products, to perfect the sales system of silverware and to expand the sales modes of products.
【作者单位】： 中南民族大学民族学与社会学学院;三峡大学艺术学院;
【基金】：国家民委课题项目“西南地区少数民族传统手工艺传承与发展现状调查研究”(MSY16014)
【分类号】：J526.1
，
本文编号：2275909
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