新能源汽车产业商业模式创新研究

发布时间：2018-11-23 13:38

【摘要】：新能源汽车作为我国目前重点推动发展的新兴产业之一,对于缓解我国目前所面临的能源困境,推动我国制造业的结构性改革和转型升级,找寻新的经济增长支柱,从长远来看都具有重要的价值和意义。但由于新能源汽车高昂的购置成本、相对较低的续航能力以及普及度较低的充电网点等问题,传统商业模式难以推动其市场化进程,因此商业模式创新成为产业发展的核心问题。本文首先结合我国新能源汽车产业的现状以及特点,对我国新能源汽车产业的商业模式创新模型进行了深入的系统性研究。在此基础上,构建了产业初期的新能源汽车产业商业模式创新评价体系,并运用层次分析法确定各指标比重。其次运用模糊综合评价法对来自三个国家的四个典型商业模式创新案例进行实证分析。最后基于前文研究分析结果,为我国新能源汽车产业发展提出具有实践意义的对策建议。研究结果表明:新能源汽车产业商业模式是一套能够满足消费者出行需求和环保需求,并持续地进行商业价值创造的运行系统,可以从定位、利益相关者结构、盈利模式、关键资源能力和现金流结构五个方面进行商业模式创新。产业初期的新能源汽车产业商业模式创新评价体系中,降低汽车拥有成本、降低电力拥有成本和使用智能充电设施指标具有较高的权重。从商业模式创新的角度,新能源汽车产业商业模式可以分为整合型和开放型:前者偏向于解决消费者使用障碍,后者偏向于进行商业价值创造。万向和Autolib的整合型商业模式综合评价等级为“良好”水平,高于比亚迪和特斯拉的汽车制造商主导的开放型商业模式。
[Abstract]:As one of the most important new industries in China, new energy vehicles can alleviate the current energy predicament, promote the structural reform and transformation of our manufacturing industry, and find a new pillar of economic growth. In the long run, they are of great value and significance. However, due to the high purchase cost of new energy vehicles, relatively low endurance capacity and low popularity of charging outlets, the traditional business model is difficult to promote its marketization process. Therefore, business model innovation has become the core issue of industrial development. Based on the current situation and characteristics of China's new energy automobile industry, this paper makes a deep and systematic study on the business model innovation model of our country's new energy automobile industry. On this basis, the evaluation system of new energy automobile business model innovation in the initial stage of the industry is constructed, and the proportion of each index is determined by using the analytic hierarchy process (AHP). Secondly, four typical business model innovation cases from three countries are empirically analyzed by fuzzy comprehensive evaluation method. Finally, based on the results of the previous research and analysis, the paper puts forward some practical suggestions for the development of new energy automobile industry in China. The results show that: the new energy automobile industry business model is a set of running system that can meet the needs of consumer travel and environmental protection, and continuously create commercial value, can be from the positioning, stakeholder structure, profit model, The key resource ability and cash flow structure carry on the business model innovation in five aspects. In the new energy automobile business model innovation evaluation system in the early stage of the industry, reducing the cost of vehicle ownership, reducing the cost of electricity ownership and using intelligent charging facilities has a higher weight. From the perspective of business model innovation, the new energy automobile industry business model can be divided into integrated type and open type: the former tends to solve the obstacles of consumer use, the latter tends to create commercial value. Universal and Autolib's integrated business model is rated as "good", higher than the open business model dominated by BYD and Tesla's automakers.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.471

【参考文献】