汽车零部件产业趋势和平台化技术研究

发布时间：2018-11-23 11:24

【摘要】：由于世界汽车市场对汽车安全、环保和节能的要求不断提高,法规标准日益严格,汽车产品日益个性化、多样化,新产品的技术含量加大、推出的速度加快,致使汽车产品生产成本上升,竞争加剧。为了降本增效,主要车企均将研发重点聚焦于平台化、通用化和模块化、环保化、电动化及智能化,车联网、智能化、模块化和新能源技术叠加影响,正在重新定义汽车产业,不同产业之间的界限越来越模糊,跨界发展和渗透正成为潮流,这给传统汽车企业的发展带来巨大压力,准确把握汽车产业的发展趋势,制定前瞻性的战略规划,加大研发投入,加大合纵连横和并购力度将是传统汽车企业持续保持竞争力的关键举措。本文重点聚焦汽车行业,分析全球零部件行业和主要车企平台化战略的发展,在阅读大量资料文献和对比分析的基础上,总结提炼了全球车企平台化经验,并以本公司产品平台化和模块化为目标,在实际工作中进行了研究和推动。论文介绍了世界汽车零部件产业发展趋势,指出了中国零部件企业的发展发向。其次对全球车企平台化战略进行了研究与分析,总结了平台化和模块化的经验,指出平台化是目前车企生存与发展的方向。针对全球车企平台化和模块化的发展趋势,本公司对平台化和模块化战略进行了立项推进。统一产品规划,明确开发输入前提条件;通过对标大众、福特、丰田、日产等国际先进车企,初步制定了公司的平台化模型;确立了发动机舱、下车体、后车底、电子系统、电器零部件五大板块;确立了平台化开发的技术路线、总体策略;梳理了企业关键总成与零部件进行通用化项目;根据公司下达的模块化数量目标,拟定了实施思路及推进措施,按不同类型零部件通用策略进行了项目推进,并在实际工作中取得了巨大的经济效益。
[Abstract]:As the requirements of the world automobile market for automobile safety, environmental protection and energy conservation are constantly raised, laws and regulations are becoming increasingly stringent, automotive products are becoming increasingly personalized and diversified, the technical content of new products is increasing, and the speed of launching new products has been accelerated. Cause automobile product production cost to rise, competition intensifies. In order to reduce costs and increase efficiency, major car companies are focusing their research and development on platform, generalization and modularization, environmental protection, electric and intelligent, car networking, intelligentization, modularization and new energy technology superimposed effects, and is redefining the automobile industry. The boundary between different industries is becoming more and more blurred, cross-border development and infiltration is becoming the trend, which brings great pressure to the development of traditional automobile enterprises, accurately grasp the development trend of the automobile industry, and formulate forward-looking strategic plans. Increasing R & D investment, increasing integration and M & A will be the key measures for traditional automobile enterprises to maintain competitiveness. This paper focuses on the automobile industry, analyzes the development of the platform strategy of the global spare parts industry and the major automobile enterprises, and summarizes and refines the experience of the global automobile enterprise platform on the basis of reading a lot of documents and comparative analysis. And the company's product platform and modularization as the goal, in the actual work of the research and promotion. This paper introduces the development trend of auto parts industry in the world and points out the development direction of Chinese parts enterprises. Secondly, the paper studies and analyzes the strategy of global automobile enterprise platform, summarizes the experience of platform and modularization, and points out that platform is the direction of vehicle enterprise survival and development at present. In view of the development trend of global automotive platform and modularization, our company has carried on the project promotion to the platform and the modularization strategy. Unified product planning, clear development of input conditions, through the standard Volkswagen, Ford, Toyota, Nissan and other international advanced car enterprises, the preliminary development of the company's platform model; It establishes five parts of engine cabin, lower body, rear car bottom, electronic system and electrical parts, establishes the technical route and overall strategy of platform-based development, combs the general project of key assembly and parts of the enterprise; According to the target of modularization quantity issued by the company, the author draws up the implementation thought and the promotion measures, carries on the project advancement according to the common strategy of different kinds of parts and components, and has obtained the huge economic benefit in the actual work.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471;U468.4

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