我国省域茶产业竞争力评价及提升研究
发布时间：2019-01-24 18:45
【摘要】：世界茶叶消费量逐年增加,面对良好的发展前景,我国茶产业存在着明显的资源优势,但在技术、创新等层面与国际先进水平尚存在较大差距。茶产业具有显著的区域性分布特征,对茶产业划分区域研究是提高我国茶产业综合竞争力的基础,因此省域茶产业竞争力研究具有重要的理论意义和实际价值。本文来源于2013年湖北省教育厅人文社会科学研究重点项目(13d063),也是2015年湖北省教育厅人文社会科学研究重点项目(湖北省茶产业竞争力评价及提升对策研究)的前期研究成果。采用定性分析与定量分析、规范分析与实证分析相结合的方法,以实证分析为主,围绕我国省域茶产业竞争力评价与提升这一主题展开研究工作。首先,结合相关竞争力理论与茶产业特点,构建了省域茶产业竞争力评价的五力模型及指标体系,并选取15个省份为样本,对其茶产业竞争力评价分析,提出了我国茶产业发展的四种类型,即产业链下游发展不足型、产业链上下游发展不匹配型、全产业链发展不良型和产业链发展良好型;接着,从种植业、加工业和贸易三个方面对省域茶产业进行了产业链阶段分析,其中以茶加工业为重点研究对象,指出我国茶加工业省域发展水平不一,影响因素多样,存在技术欠缺、规模不合理等多重问题;随后,采用结构方程模型,从消费者视角提出了茶叶区域品牌竞争力的影响因素,将之大致分为两类,即品质体验与文化体验,其中文化体验的影响路径系数略高于品质体验;最后,基于我国省域茶产业发展的类型划分与阶段分析结果,从制约因素与比较优势视角提出了省域茶产业竞争力的提升路径。
[Abstract]:The consumption of tea in the world is increasing year by year. In the face of the good prospect of development, the tea industry in China has obvious resource advantages, but there is still a big gap between the tea industry and the international advanced level in terms of technology, innovation and so on. Tea industry has obvious regional distribution characteristics. The research on the division of tea industry is the basis to improve the comprehensive competitiveness of tea industry in China. Therefore, the study of tea industry competitiveness in provincial areas has important theoretical significance and practical value. This paper is based on the key Humanities and Social Sciences Research Project (13d063) of Hubei Provincial Education Department in 2013. It is also the preliminary research result of the key research project of humanities and social sciences of Hubei Provincial Education Department in 2015 (the evaluation of Hubei tea industry competitiveness and the countermeasures of promoting tea industry). With the methods of qualitative and quantitative analysis, normative analysis and empirical analysis, this paper focuses on the theme of evaluating and promoting the competitiveness of tea industry in provincial areas of China. First of all, combined with the theory of relevant competitiveness and the characteristics of tea industry, this paper constructs a five-force model and index system for evaluating the competitiveness of tea industry in provincial areas, and selects 15 provinces as samples to evaluate and analyze the competitiveness of tea industry. Four types of tea industry development in our country are put forward, that is, the underdevelopment of downstream industry chain, the mismatch of upstream and downstream development of industry chain, the bad development of whole industry chain and the good development of industry chain. Then, this paper analyzes the stage of tea industry in the province from three aspects of planting, processing and trade, and points out that the development level of tea processing industry in China is different and the influencing factors are various. There are many problems, such as lack of technology, unreasonable scale and so on; Then, by using the structural equation model, this paper puts forward the influencing factors of tea regional brand competitiveness from the perspective of consumers, and divides them into two categories: quality experience and cultural experience, in which the influence path coefficient of cultural experience is slightly higher than that of quality experience; Finally, based on the analysis of the types and stages of tea industry development in China, the paper puts forward the way to enhance the competitiveness of tea industry from the perspective of constraints and comparative advantages.
【学位授予单位】：武汉轻工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.12
本文编号：2414724
[Abstract]:The consumption of tea in the world is increasing year by year. In the face of the good prospect of development, the tea industry in China has obvious resource advantages, but there is still a big gap between the tea industry and the international advanced level in terms of technology, innovation and so on. Tea industry has obvious regional distribution characteristics. The research on the division of tea industry is the basis to improve the comprehensive competitiveness of tea industry in China. Therefore, the study of tea industry competitiveness in provincial areas has important theoretical significance and practical value. This paper is based on the key Humanities and Social Sciences Research Project (13d063) of Hubei Provincial Education Department in 2013. It is also the preliminary research result of the key research project of humanities and social sciences of Hubei Provincial Education Department in 2015 (the evaluation of Hubei tea industry competitiveness and the countermeasures of promoting tea industry). With the methods of qualitative and quantitative analysis, normative analysis and empirical analysis, this paper focuses on the theme of evaluating and promoting the competitiveness of tea industry in provincial areas of China. First of all, combined with the theory of relevant competitiveness and the characteristics of tea industry, this paper constructs a five-force model and index system for evaluating the competitiveness of tea industry in provincial areas, and selects 15 provinces as samples to evaluate and analyze the competitiveness of tea industry. Four types of tea industry development in our country are put forward, that is, the underdevelopment of downstream industry chain, the mismatch of upstream and downstream development of industry chain, the bad development of whole industry chain and the good development of industry chain. Then, this paper analyzes the stage of tea industry in the province from three aspects of planting, processing and trade, and points out that the development level of tea processing industry in China is different and the influencing factors are various. There are many problems, such as lack of technology, unreasonable scale and so on; Then, by using the structural equation model, this paper puts forward the influencing factors of tea regional brand competitiveness from the perspective of consumers, and divides them into two categories: quality experience and cultural experience, in which the influence path coefficient of cultural experience is slightly higher than that of quality experience; Finally, based on the analysis of the types and stages of tea industry development in China, the paper puts forward the way to enhance the competitiveness of tea industry from the perspective of constraints and comparative advantages.
【学位授予单位】：武汉轻工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.12
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